What are the responsibilities and job description for the Senior Director of Marketing position at Empower Brands?

Job Description

JAN-PRO Systems International is seeking an innovative and results-driven marketing professional to lead strategic B2B initiatives in the franchised commercial cleaning sector. This role offers a unique opportunity to drive system-wide growth, enhance brand equity, and shape impactful strategies in lead generation, brand development, and scalable marketing solutions that empower franchisee success.

Overview :

The Senior Director of Marketing will lead the development and execution of innovative, data-driven marketing strategies to support the growth and success of Jan-PRO Systems International. This position is responsible for overseeing integrated marketing initiatives that drive customer acquisition, franchise support, and brand awareness across B2B audiences. Additionally, this role will play a key part in planning and coordinating major company events, in collaboration with other stakeholders.

The ideal candidate for this role balances strategy with execution, is a strategic thinker, collaborative leader, and detail-oriented planner who thrives in a dynamic, fast-paced environment.

Essential Duties and Responsibilities :

Strategic Marketing Leadership

Develop and oversee the execution of comprehensive, data-driven marketing strategies that align with business goals and drive revenue growth.
Execute on the brand's positioning, messaging, and market presence to enhance awareness and competitive differentiation.
Lead the creation of integrated marketing plans, including digital, traditional, and omni-channel campaigns for national deployment and local market adoption.
Develop and manage the marketing and ad fund budget, ensuring efficient allocation to maximize ROI.

Brand Development and Management

Build and maintain a strong, consistent brand identity that resonates with target audiences.

Drive brand equity through effective storytelling, campaigns, and creative assets.

Ensure brand standards are upheld across all touchpoints and channels.

Demand Generation and Performance Marketing

Develop and execute lead generation strategies to deliver a robust pipeline of qualified leads.

Leverage data-driven insights to optimize marketing campaigns, including SEO, paid media, email marketing, and traditional media

Implement and optimize marketing automation tools and systems to improve efficiency and scalability.

Lead content strategy, ensuring high-quality, engaging materials are tailored to target audiences.

Oversee reputation management initiatives, including review platforms and public relations efforts.

Team Leadership and Development

Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.

Promote continuous learning and professional growth within the team to meet evolving business needs.

Analytics and Reporting

Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and to inform marketing strategies.

Provide actionable reports, insights and regular performance updates to executive leadership.

Cross-Functional Collaboration

Partner with sales, operations, and product teams to align marketing efforts with business objectives.

Collaborate with external agencies and vendors to execute campaigns and initiatives.

Act as a key stakeholder in the development and launch of new products, services, or market entries.

Qualifications :

Bachelor's or master's degree in marketing, Business Administration, Communications, or an equivalent combination of education and work-related experience.

7 years of B2B marketing leadership experience, preferably in franchising, janitorial services, or multi-unit environment.

Proven track record in developing and executing national and local marketing strategies with measurable results, and driving local marketing adoption through training, support, and tailored deployment of national initiatives at the local level.

Strong leadership skills with a demonstrated ability to inspire and manage high-performing teams.

Expertise in digital marketing, traditional marketing, brand strategy, lead generation, and campaign execution.

Strong analytical skills with the ability to translate data into actionable insights.

Exceptional communication and collaboration skills, with the ability to work across diverse stakeholders.

Key Competencies

Strategic Thinking : Ability to align marketing initiatives with organizational goals and market dynamics.

Relationship Building : Build trust and collaboration across franchise networks and internal teams.

Results Orientation : Focus on delivering measurable outcomes, including lead generation and system sales growth.

Innovation : Champion new ideas and solutions to stay ahead in a competitive marketplace.

Adaptability : Navigate complex, fast-paced environments while maintaining a focus on long-term objectives.

Note :

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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