Marketing Web Content Specialist

Empower is a visionary healthcare company committed to providing quality, affordable medication to millions of patients across the nation. We hold the distinguished position of being the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country serving the functional medicine markets.  

What sets us apart is our relentless focus on three core values: People, Quality and Service. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability.  

You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you’ll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated.

Let’s revolutionize healthcare, together. Join us and be a part of something extraordinary.  

At Empower, we believe that our online presence is pivotal in our mission to produce innovative medications and help people live healthier, happier lives. We're searching for a Marketing Web Content Specialist who shares this passion and is ready to make a meaningful impact through creative digital engagement. 

As a Marketing Web Content Specialist, you will be at the forefront of shaping Empower's online narrative. You’ll manage and edit content on our website, utilizing a CMS to craft engaging stories that resonate with our audience and align seamlessly with our brand's voice. Your collaboration with our dynamic marketing team will be key as you develop and implement innovative content strategies designed to drive engagement and conversions. 

Your expertise in optimizing content for search engines (SEO) will play a crucial role in enhancing our visibility and ranking, making you a vital contributor to our digital growth. You'll monitor website traffic and performance, leveraging analytics and best practices to recommend improvements that keep us ahead of the curve. 

If you're looking for a role that combines creativity, strategy, and a chance to make a real difference, then Empower is the place for you.  Don't miss this chance to be part of a company that values innovation, teamwork, and excellence. Apply now to become a Marketing Web Content Specialist at Empower and join us in our vision of expanding access to quality, affordable medication while helping people live healthier, happier lives.

• Manages and edits content on the company website using a CMS to drive engagement and traffic to our website while ensuring it aligns with our brand's voice and marketing strategies.
• Collaborates with the marketing team to develop and implement website content strategies that drive engagement and conversions.
• Optimize content for search engines (SEO) to improve visibility and ranking.
• Monitors website traffic and performance, making recommendations for improvements based on analytics and best practices.
• Stays up-to-date with industry trends and best practices in web content management and SEO.
• Coordinates with external vendors and agencies as needed to support website development and maintenance.
• Performs other duties as assigned.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the work day and frequently use their hands and fingers to handle or feel  in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.

• Strong understanding of SEO best practices and how they apply to web content.
• Proficiency in using CMS platforms (e.g., WordPress, Drupal) and web analytics tools (e.g., Google Analytics).

Key Competencies

• Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
• Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
• Resourcefulness: Secures and deploys resources effectively and efficiently.
• Manages Complexity: Makes sense of complex, high-quality, and sometimes contradictory information to effectively solve problems.
• Ensures Accountability: Holds self and others accountable to meet commitment.
• Situational Adaptability: Adapts approach and demeanor in real time to match the shifting demands of different situations.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

• Bachelor's degree in Marketing, Computer Science, Communications, or related field.
• Minimum of 3-5 years of experience in web content management, preferably in a marketing team environment.

• No-Cost Medication: Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.
• Onsite Health & Wellness – IV Therapy Drips: Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.
• Comprehensive Medical, Dental, and Vision Options: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
• Telehealth visits: Access board-certified Doctors anytime, anywhere for you and your family.
• Paid & Volunteer Time Off: Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
• Paid Holidays (8 scheduled; 2 floating): Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.
• Life & AD&D Coverage: Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.
• FSA (Flexible Spending Account): Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).
• 401K Dollar-for-Dollar Up to 4%: Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.
• Company Paid Long-Term Disability: Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.
• Flexible Schedules: Balance work and life seamlessly with our flexible scheduling options.
• Rewards & Recognition Program: Your hard work doesn't go unnoticed – enjoy rewards and recognition beyond your paycheck.

Additional Voluntary Benefits

• Accident Insurance: Pays a lump sum benefit to help cover expenses following an accidental injury.
• Hospital Indemnity Insurance: Enhance your peace of mind with supplemental hospital insurance for unexpected stays.
• Critical Illness: Protect your finances from the expenses of a serious health issue.
• Short-Term Disability: Protect your income during illness or injury with short-term disability coverage.
• Supplemental Life & AD&D: Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.
• Legal Services: Access professional legal assistance to address concerns confidently.
• Identity Theft Protection: Safeguard your identity and finances with our identity theft protection benefit.
• Pet Insurance: Care for your furry family members with our pet insurance coverage.
• Employee Assistance Program: Confidential counseling and support services for a holistic approach to your well-being.