What are the responsibilities and job description for the Digital Marketing Specialist position at EMS Restoration & Construction?
American Plumbing & Leak Detection is a fast-growing Plumbing company based out of Corona. We specialize in leak detection and general plumbing.
We are seeking an individual with strong digital marketing background specializing in Google paid search ads and Seo experience to join our team. We are looking to bring our digital marketing efforts in-house.
As the PPC Specialist, you would build and optimize Google, Facebook, Bing, and other various ad campaigns for our company. We’re looking for individuals who can get the phones ringing right away.
Responsibilities:
- Create, monitor, and optimize paid text and video search campaigns within Google, Bing, Facebook, Yelp, and other platforms.
- Monitor and analyze data from Google Analytics, Facebook Analytics and other tools to gain insights to make informed and strategic adjustments.
- Actively test and analyze keywords, bid management, ad copy, and landing pages through usage of A/B testing.
- Develop landing pages for each campaign or assist with specific direction of their development to improve conversions.
- Communicate regularly with team members on campaign developments, deliverables, and performance.
- Prepare and present weekly/ monthly reports and make recommendations based on KPI’s, ROI, and other various metrics.
- Keep at the forefront of SEM and PPC industry trends, developments, and best practices.
- Continuously look at avenues to increase performance and experiment with different methods driving traffic and leads
Requirements
- 3 - 5 years of experience in Paid Search (PPC/ SEM), preferably within a digital agency
- Experience with how to build campaigns in Google and Facebook Ads
- Knowledge of basic web development a plus (HTML/CSS, Wordpress, etc.)
- Ability to create/design/iterate on conversion-driven landing page design preferred
- Strong familiarity with analytics and tracking tools such Google Tag Manager, UTM and Facebook Pixel
- Excellent verbal and written communication skills
- Excellent project management skills
Salary : $70,000