What are the responsibilities and job description for the Marketing Manager position at ENC - ElDorado National California Inc.?
About the Role :
We are hiring a Marketing Manager to lead the development and execution of strategic marketing initiatives that drive brand awareness and business growth. This role requires a creative and data-driven professional who can manage campaigns, oversee content creation, and analyze market trends to optimize engagement. The ideal candidate will have experience in digital and traditional marketing, event coordination, and performance metrics analysis. We’re looking for a passionate, results-driven marketing leader with a can-do attitude who thrives in a fast-growing environment and is eager to make a lasting impact. If you have a strong vision, an innovative mindset, and a drive to continuously improve, this is the role for you!
Key Responsibilities :
- Strategic Marketing Planning : Develop and execute marketing strategies that align with company goals to drive immediate brand awareness and growth.
- Campaign Management : Launch and manage multi-channel campaigns (digital, social media, email, and print) to engage target audiences and generate leads.
- Content Creation : Lead the development of marketing materials such as brochures, presentations, and social media content, ensuring timely delivery and brand consistency.
- Market Research : Quickly analyze market trends, customer preferences, and competitor activities to inform marketing decisions.
- Event Coordination : Organize and execute trade shows, conferences, and other promotional events to showcase products and drive customer engagement.
- Team Collaboration : Work closely with sales, product, and operations teams to align marketing efforts with business objectives.
- Performance Metrics : Monitor marketing activities and analyze data to measure effectiveness, providing actionable insights for improvement.
- Budget Management : Oversee the marketing budget, ensuring efficient allocation of resources to high-impact initiatives.
Required Skills and Attributes :
Preferred Experience :
Salary Transparency Statement (California Law Compliance) :
In accordance with California's wage transparency law (Senate Bill 1162), we are committed to pay equity and transparency. The salary range reflected on the job positing is our good faith estimate of what we expect to pay for this role at the time of posting. While we do not typically hire at the top of the salary range, initial offers are based on the candidate’s qualifications and experience, with opportunities for growth and increases over time.