What are the responsibilities and job description for the Encompass Health is hiring: UX Content Strategist in Birmingham position at Encompass Health?
Join us on the heart-warming journey with a team that is a top leader in the rehabilitation industry
Encompass Health is the leader in the inpatient rehabilitation industry, you'll feel the Encompass Health difference as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.
Position Purpose
The UX Content Strategist is responsible for developing and improving content and the user experience (UX) on the website and other digital channels, including organic listings and paid media. The strategist will utilize UX design principles to create quality content that is useful, usable and accessible, resulting in a positive and engaging experience that meets users’ expectations.
Responsibilities & Tasks
- Guides website architecture and drives decision making around overall structure
- Establishes content workflows, management and governance
- Improves how content is organized in the content management system
- Assists in strategic planning for information architecture, taxonomy, site mapping, wireframing and content development
- Creates content models, documenting and mapping out different types of content, considering how they all relate to each other
- Plans and writes user-focused content aimed to inform, inspire and engage potential customers at each stage of the consumer journey
- Performs content audits and keep a detailed and up-to-date inventory and identify gaps and opportunities in content
- Uses analytics tools to monitor content traffic, engagement, leads and conversions after content is published
- Optimizes content based on search engine optimization (SEO) best practices and performance
- Ability to work collaboratively across all disciplines including User Experience (UX), Project Management, Development, Analytics, Search Engine Optimization (SEO) and Creative
- Knowledge of Web Content Accessibility Guidelines 2.0 (WCAG 2.0)
- Ability to quickly understand business and technical requirements
- Position will sit at our Marketing Service office in Birmingham, Alabama
