Demo

Marketing Lead

ENCON Equipment
Jeffersonville, IN Full Time
POSTED ON 2/16/2025
AVAILABLE BEFORE 4/28/2025

Marketing Lead – ENCON Equipment

Location :  Jeffersonville, IN

ENCON Equipment – America's Fastest Growing Equipment Rental Company

Drive Lead Generation with ENCON Equipment

ENCON Equipment is looking for a Marketing Lead to power our efforts in brand awareness, content creation, and high-quality lead generation. This role combines creativity, strategy, and hands-on execution to support sales and fuel growth. If you thrive in a fast-paced, results-driven environment and want to make a real impact, this is your opportunity.

Key Responsibilities :

Lead Research

  • Research and identify upcoming construction projects in the region to uncover lead opportunities for the sales team.
  • Provide actionable project insights and detailed reports to support sales outreach.
  • Build and refine targeted client and prospect lists to drive new business opportunities.
  • Collaborate with sales to ensure alignment between research efforts and sales priorities.

CRM Optimization

  • Coordinate CRM organization and optimization to ensure accurate, usable data that supports marketing and sales efforts.
  • Maintain and update CRM records to streamline lead generation and client engagement.
  • Analyze CRM data to identify trends, customer needs, and potential business opportunities.
  • Use CRM insights to refine marketing strategies and improve lead quality.
  • Content Creation

  • Manage and update content across the website, e-commerce pages, and social media channels to generate leads and educate customers.
  • Collaborate with the graphic designer to produce high-quality visuals that align with ENCON's brand and support campaigns.
  • Capture and create engaging content, including photos, videos, and written material, to showcase ENCON's people, products, and expertise.
  • Plan and execute marketing campaigns through email and social media, ensuring alignment with brand messaging.
  • Customer Insights & Data-Driven Marketing

  • Gather and analyze customer feedback and industry trends to refine marketing strategies.
  • Develop customer personas and use insights to improve targeting and messaging.
  • Industry Events & Engagement

  • Coordinate ENCON's participation in industry events, conferences, and sponsorship opportunities to boost visibility and attract leads.
  • Develop event-specific marketing materials and campaigns to maximize engagement.
  • Build relationships with potential clients during events and ensure effective post-event follow-up.
  • Innovation & Collaboration

  • Identify and experiment with new marketing strategies, tools, and channels to drive growth.
  • Partner with sales and product teams to align marketing efforts with company goals.
  • Explore emerging trends to keep ENCON's marketing strategies competitive and cutting-edge.
  • Skills & Expertise

  • Minimum 3 years in marketing, lead generation, or project management.
  • Proficiency in marketing tools for content creation, campaign execution, and CRM optimization.
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
  • Analytical mindset with the ability to leverage data for marketing strategies.
  • Excellent collaboration and communication skills to work across departments.
  • Creative problem-solving and attention to detail to ensure high-quality work.
  • Why ENCON?

  • Growth Opportunities :  Be part of a company with 500% revenue growth over the past two years.
  • Dynamic Environment :  Collaborate across teams and industries, working both in-office and on-site to build strong customer connections.
  • Industry Recognition :  Named a 2024 Market Mover by Rental Management Magazine.
  • Professional Development :  Access resources to grow your skills, including certifications, conferences, and workshops.
  • Innovative Culture :  Join a team that values fresh ideas and encourages experimentation in marketing strategies.
  • Compensation & Benefits

  • Competitive salary based on experience.
  • Comprehensive health benefits.
  • Paid time off and professional development opportunities.
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