What are the responsibilities and job description for the Content Marketing Specialist position at Encore Solutions?
We are looking for a dynamic Content Marketing Specialist to help us create, execute, and amplify our brand’s message across multiple channels. If you’re a creative storyteller with a deep understanding of digital marketing and content strategy, we’d love to hear from you!
Key Responsibilities:
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Key Responsibilities:
- Content Creation: Develop and manage high-quality, engaging content including blogs, social media posts, newsletters, case studies, white papers, and videos
- Strategy Development: Work closely with the marketing team to plan and execute content strategies that align with overall business goals and audience needs
- SEO Optimization: Implement SEO best practices to ensure all content is discoverable and ranks highly on search engines
- Analytics & Reporting: Track, measure, and report on the performance of content across various platforms, adjusting strategies as needed to improve results
- Social Media Management: Oversee content on social media platforms, engage with followers, and increase brand visibility and community engagement
- Collaborate: Work with cross-functional teams (design, product, sales) to ensure content is aligned with brand messaging and objectives
- Proven experience in content marketing or related roles (2 years preferred)
- Strong writing, editing, and proofreading skills
- Experience with SEO tools like Google Analytics, SEMrush, Moz, or Ahrefs
- Proficiency in content management systems (WordPress, HubSpot, etc.)
- Solid understanding of digital marketing strategies and trends
- Excellent communication and organizational skills
- Ability to work independently and as part of a team
- Competitive salary and benefits package
- A dynamic and collaborative work environment
- Opportunities for career growth and professional development
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