What are the responsibilities and job description for the Content Marketing Specialist position at Encore Solutions?
We’re looking to grow our marketing team with a creative and driven Content Marketing Specialist who will help us tell compelling stories that resonate with our audience and drive brand awareness.
Role Overview:
As a Content Marketing Specialist, you will play a key role in developing and executing content strategies that align with our brand goals and objectives. From blog posts to social media, video content, and email campaigns, you’ll create and curate high-quality content to engage and educate our audience while driving traffic, leads, and conversions.
Key Responsibilities:
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Role Overview:
As a Content Marketing Specialist, you will play a key role in developing and executing content strategies that align with our brand goals and objectives. From blog posts to social media, video content, and email campaigns, you’ll create and curate high-quality content to engage and educate our audience while driving traffic, leads, and conversions.
Key Responsibilities:
- Develop and execute a comprehensive content strategy that supports overall marketing goals
- Create compelling blog posts, articles, case studies, whitepapers, social media content, and more
- Optimize content for SEO, ensuring maximum visibility and engagement across digital channels
- Manage content calendars to ensure timely delivery of materials
- Collaborate with design, sales, and other teams to produce high-quality assets (videos, infographics, etc.)
- Analyze performance metrics to assess content effectiveness and recommend improvements
- Engage with the audience on social media platforms, responding to comments and driving discussions
- Stay current on content marketing trends, tools, and best practices
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- 2 years of experience in content marketing, digital marketing, or a similar role
- Strong writing, editing, and proofreading skills
- Proven ability to create SEO-optimized content
- Ability to work independently and collaborate within a team
- Strong organizational skills and attention to detail
- Creative mindset with the ability to adapt to various content formats and platforms
- Knowledge of social media trends and strategies
- Competitive salary and performance bonuses
- Health, dental, and vision insurance
- Generous PTO and paid holidays
- Opportunities for professional growth and development
- Collaborative and innovative team culture
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