Digital Marketing Specialist

Are you a data-driven, creative digital marketing expert ready to make an impact in an exciting, fast-paced environment?

We’re looking for a passionate and results-oriented Digital Marketing Specialist to join our growing team in the heart of New York City. As a key player in our marketing department, you’ll develop, implement, and optimize strategies to increase brand awareness and drive engagement across all digital channels.

About Us: At Encore Solutions, we are committed to delivering cutting-edge marketing solutions for our clients in the marketing industry. We believe in leveraging data, creativity, and technology to deliver exceptional results. As we continue to grow, we need a skilled Digital Marketing Specialist to help drive our vision forward.

Key Responsibilities:

• Plan and execute digital marketing campaigns across multiple platforms (e.g., Google Ads, social media, email, SEO/SEM)
• Monitor, analyze, and report on campaign performance using Google Analytics, social media insights, and other analytics tools
• Optimize web content, landing pages, and social media profiles for SEO and conversions
• Create and manage email marketing campaigns, including list segmentation, A/B testing, and performance tracking
• Manage paid media campaigns (PPC, display ads, retargeting) with a focus on ROI and lead generation
• Collaborate with the design and content teams to create engaging digital assets (e.g., banners, infographics, videos)
• Stay up-to-date with the latest digital marketing trends, tools, and best practices
• Manage budgets and provide recommendations for optimizing spend
  
  

Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field
• 2-4 years of experience in digital marketing, preferably in a B2B/B2C environment
• Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficient in Google Analytics, Google Tag Manager, SEMrush, and other digital marketing tools
• Solid understanding of SEO best practices, SEM, and website optimization techniques
• Excellent communication skills (both written and verbal)
• Strong attention to detail and a data-driven approach to decision-making
• Experience with content management systems (CMS) and email marketing platforms (e.g., Mailchimp, HubSpot)
• Creative problem-solving and a keen interest in staying ahead of marketing trends
  
  

Why Work With Us?

• Opportunity to take ownership of campaigns and see direct impact on business growth
• Work in a fast-paced, collaborative environment with a talented and supportive team
• Access to continuous learning and professional development opportunities
• Competitive salary with performance-based incentives
• Comprehensive benefits package (health, dental, vision, retirement, etc.)
• Prime office location in New York City, with easy access to transportation and all the perks of city life
  
  

How to Apply: If you’re a results-oriented digital marketing professional with a passion for growth, we want to hear from you! Please submit your resume, along with a portfolio or examples of past campaigns you’ve worked on, and a cover letter explaining why you’re excited about this role.

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