What are the responsibilities and job description for the Media Marketing Specialist position at Encore Solutions?
We are seeking a skilled Media Marketing Specialist to help amplify our brand through strategic media partnerships, digital channels, and creative content strategies.
Job Description:
As a Media Marketing Specialist, you will manage and execute media campaigns across digital, print, and broadcast channels. You will work closely with the marketing team to plan, implement, and optimize media strategies to drive brand awareness, customer acquisition, and engagement. This role is ideal for someone who is data-driven, creative, and passionate about staying ahead of industry trends.
Responsibilities:
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Job Description:
As a Media Marketing Specialist, you will manage and execute media campaigns across digital, print, and broadcast channels. You will work closely with the marketing team to plan, implement, and optimize media strategies to drive brand awareness, customer acquisition, and engagement. This role is ideal for someone who is data-driven, creative, and passionate about staying ahead of industry trends.
Responsibilities:
- Develop and execute media strategies across various platforms, including digital advertising, social media, TV, radio, and print
- Manage media buys and negotiate advertising rates with vendors to maximize ROI
- Work with creative teams to produce compelling and effective advertising content for different media channels
- Monitor, analyze, and report on campaign performance and optimize media spend based on KPIs and analytics
- Collaborate with internal teams and external partners to align media campaigns with broader marketing and business goals
- Stay up-to-date with industry trends, media technologies, and competitive landscape to ensure that media strategies are innovative and effective
- Conduct market research and audience segmentation to inform media planning and strategy
- Assist in the creation of media budgets, ensuring campaigns stay within allocated resources
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field
- 2-3 years of experience in media planning, media buying, or digital marketing
- Proven ability to manage cross-channel media campaigns (digital, social, print, TV, etc.)
- Strong analytical skills and experience using media tracking and analytics tools
- Excellent communication, negotiation, and project management skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Knowledge of emerging media trends and technologies
- Competitive salary and benefits
- Collaborative, forward-thinking work environment
- Opportunities for career growth and development
- A supportive and inclusive team culture
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