Paid Media Manager

About Us:

EndClick is a dynamic and innovative digital marketing company dedicated to helping our clients achieve their marketing goals through data-driven strategies and cutting-edge technology. We specialize in managing campaigns across paid search, paid social, programmatic and retail channels, delivering performance-based results for ecommerce and B2B clients.

Job Description:

EndClick is seeking a highly skilled and motivated Paid Media Manager to oversee and optimize our clients’ paid media campaigns while managing the overall relationship with the client. The ideal candidate will have at least 4 years of agency-level experience managing and reporting on paid media campaigns simultaneously across multiple channels, particularly paid search and paid social. A strong background in digital marketing, a deep understanding of various paid media channels, and a proven track record of driving successful campaigns is what we're looking for.

Key Responsibilities:

• Campaign Strategy & Planning: Develop and implement effective paid media strategies tailored to each client’s objectives and target audience. This includes campaign setup, audience targeting, ad creative, and budgeting.
• Campaign Management: Manage and optimize campaigns across paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, LinkedIn, Twitter), programmatic (Google Ads, StackAdapt, The Trade Desk) and retail (Amazon) platforms. Monitor performance, adjust bids, and ensure campaigns meet KPIs and ROI targets.
• Performance Analysis: Analyze campaign performance data to identify trends, insights, and areas for improvement. Prepare emails and regular reports for clients, highlighting key metrics, successes, and recommendations for future campaigns.
• A/B Testing: Conduct A/B tests on ad creatives, bid strategies, landing pages, and audience segments to continuously improve campaign performance and maximize conversions.
• Client Communication: Serve as the primary point of contact for clients, providing regular updates, addressing concerns, and presenting campaign results and strategic recommendations.
• Budget Management: Efficiently manage campaign budgets, ensuring optimal allocation of resources to achieve client goals within budget constraints.
• Industry Trends: Stay up-to-date with the latest trends and best practices in paid media, digital marketing, and the advertising industry. Share insights and recommendations with the team and clients.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 4 years of experience in managing paid media campaigns across multiple clients in an agency setting.
• Proficiency in paid search (Google Ads, Bing Ads) and paid social (Facebook Ads, LinkedIn Ads, etc.) platforms. Bonus points for programmatic (DSP) and retail (Amazon) experience.
• Strong analytical skills and experience with performance analysis and reporting tools (Google Analytics, SEMrush, etc.).
• Excellent communication and presentation skills, with the ability to tell a story on campaign performance based on data.
• Strong attention to detail with the ability to manage multiple projects simultaneously in a self-sufficient manner.
• Ability to work independently in a flexible, small-team environment.
• Certification in Google Ads, Meta Ads or other relevant platforms is a plus.

What We Offer:

• Opportunity to be a key part of a growing company from the ground floor.
• Chance to work on a variety of projects and gain experience across multiple areas of digital marketing.
• 100% remote work environment.
• Potential for professional growth and advancement as the company expands.
• 401k matching.
• Health insurance premium reimbursements.