What are the responsibilities and job description for the Senior Manager, B2C Marketing - FIFA World Cup 26™ position at Endeavor Operating Company, LLC?

Who We Are :

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE : TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You'll Do :

On Location is looking for a creative, ambitious, and detailed-oriented Senior Marketing Manager to join the B2C Marketing team for FIFA World Cup 26™ . This role will help deliver compelling, customer-focused, integrated marketing campaigns for the biggest single-sport event in history. The ideal candidate will be a marketing professional with demonstrated success leading large-scale integrated marketing campaigns, have excellent communication skills, is a natural collaborator and has a passion for data and insights as tools to ultimately drive hospitality sales.

Marketing Strategy & Execution :

Drive marketing strategy from insights to execution, leading the development and implementation of consumer marketing efforts
Own integrated channel plans, cascading go-live dates and shifts to cross-functional partners
Develop case studies on relevant campaigns and products
Own and maintain all necessary resources & decks in preparation of and for weekly cross-functional meetings and major marketing milestones
Research & work closely with agency partners on brand and campaign efforts
Manage relationships with ambassadors and content creators supporting the program

Performance Tracking & Reporting :

In partnership with senior management set channel KPI's to reach hospitality sales goals

Analysis of engagement & performance metrics, adapting strategies to maximize campaign impact

Manage daily marketing responsibilities, including top of week reporting, building of and maintaining marketing calendars

Marketing Asset Development :

Work closely with creative teams, agencies and FIFA on marketing assets, messaging and frameworks

Manage the customization of marketing materials for different consumer groups to support their unique regional and audience-specific needs.

Stakeholder Management :

Build and maintain strong relationships with internal & external stakeholders, including sales, creative, and tech to ensure seamless collaboration

Compliance & Brand Integrity :

Ensure all consumer marketing efforts comply with FIFA and On Location brand standards, marketing guidelines, and legal regulations.

You Have :

5 years integrated marketing experience - digital, relationship, social media, OOH, campaign, content marketing, event management, marketing strategy, and marketing operations

Experience with developing content strategies and managing digital content development

Refined communication skills and the proven ability to influence at multiple levels of the organization

A results-focused approach with a deep sense of accountability and experience driving large projects from start to finish

A strategic mindset including interpreting data to inform strategy and execution

A collaborative spirit with experience developing relationships with a diverse range of partners

The ability to work in a fast-paced, high-pressure environment with tight deadlines

High attention to detail and commitment to maintaining brand integrity

Proactive disposition with the willingness to take the reins on any project and the resourcefulness to find the answers you need to get the job done

Capacity for seeing and implementing new and innovative approaches to the traditional way of handling or thinking about a problem

People management experience

Passion for soccer and familiarity with the FIFA World Cup

We'd Love If You Also Have These :

Bilingual or multilingual proficiency (especially French and / or Spanish).

Strong network within the sports, entertainment and / or hospitality industries

Knowledge of FIFA regulations and standards related to marketing and hospitality

LI-MG1

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum :

82,500 annually

Hiring Range Maximum :

110,000 annually

Salary : $110,000

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Senior Manager, B2C Marketing - FIFA World Cup 26™

What are the responsibilities and job description for the Senior Manager, B2C Marketing - FIFA World Cup 26™ position at Endeavor Operating Company, LLC?

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