Vice President, Brand & Cultural Strategist

Who We Are :

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90's cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90's expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we're looking to reach through our work. Just as we're obsessed with our clients, their businesses, and the work we do, we're even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.

Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE : TKO), a premium sports and entertainment company comprising UFC and WWE.

Vice President, Brand & Cultural Strategist - Philadelphia

Who We Are :

A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected.

This is what drives us. It's also the inspiration for our name btw (an elevated blood pressure, since you ask).

160over90 is a cultural marketing agency like no other. We're part of Endeavor - the global powerhouse that has brought you some of the most important culture-changing moments in recent decades. As a growing strategy team sitting at the heart of Endeavor, we have unparalleled insight and access to enable us to navigate the cultural currents of what people care about most today and tomorrow; to attach a brand to the right and relevant cultural moment...and then bring that to life across every / any part the marketing spectrum, all under one (metaphorical) roof.

Is your heart beating faster yet?

Who You Are :

First and foremost, you're serially curious; about brands, about people and the world around us. How all of it is changing and evolving. You're plugged into culture; Interested and inspired by the now and next with a love and deep understanding of brands and how to sculpt them. Simply put, you love to ask (and understand) why.

You appreciate the value of others, nurturing those who work for you, inspiring those who work with you. Powering the collective that gets us to bigger and better; that gets us to wow. When in doubt, you do, valuing courage over comfort. And you always give a damn. About the client, the agency, the people and the work.

Success in this role requires the intellectual curiosity to dive deep and stay at the forefront of cultural and category dynamics, the emotional intelligence to question and understand consumer behaviour and the collaborative spirit to work closely with internal creative, account, and project management teams. It also requires a degree of experience, product excellence and management skills allied to a certain confidence, gravitas and way with words (written and spoken) that means clients and colleagues alike, listen.

Intrigued?

Responsibilities :

This is a VP of strategy role based in Philadelphia, reporting into a co-lead of strategy for the agency, and serving as a key member of the senior leadership team in our Philadelphia office. Your profile and experience should reflect that with primary responsibilities across Research & Measurement, Brand Strategy, Creative & Cultural Strategy, People Management, Business Development and Strategic Product / Thought Development.

As such, your core responsibilities will be :

• Leading and enhancing how the Strategy Department integrates with and services the agency, developing ways to improve our product, people, processes and performance to the benefit of the agency as a whole.
• Building and managing a dynamic pod of research analysts and brand strategy leads as well as their direct reports; helping to coach up the broader Strategy team (as well as departments we collaborate with) to reach their / our full potential.
• Overseeing, enhancing and developing our brand strategy offering; enabling and supporting strategy sell-through and growth in book of business.
• Overseeing, enhancing and developing our research and measurement offering; enabling and supporting research & measurement sell-through and growth in book of business.
• Bringing strategic leadership and rigor to the business development process (both new and organic); directing and / or authoring quick turn strategies to support major new business pitches for the agency.
• Creating thought leadership designed to support agency marketing, prospecting and organic client growth; navigating the broader organization (within 160 / 90 and Endeavor) to unearth unique POVs on culture.
• Acting as a key representative of the Strategy team and leader across the agency at large; providing a senior point of escalation and demonstrating an ability to solve complex challenges with limited oversight.
• Serving as a senior leader in the Philadelphia office -working closely with the heads of Account, Creative and Operations in Philadelphia to foster a culture that reflects our values across departments, mentor talent, and contribute to the overall success of the Branding Center of Excellence.

Skills and Experience :

Whether you're a loud force of nature or a quiet powerhouse, you must bring confidence and perspective to all you do.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.