What are the responsibilities and job description for the Sales Development Representative position at Enercon Industries?
Description
Are you a positive, enthusiastic, and self-motivated individual who enjoys engaging with people and building relationships? Enercon, a family-owned industry leader celebrating 50 years in business, is seeking a Sales Development Representative (SDR) to follow up on inbound leads, nurture customer relationships, and develop strategic outbound outreach initiatives. This role does not involve direct selling, but plays a crucial part in maintaining engagement, identifying new opportunities, and supporting the sales process. You'll thrive in our collaborative, friendly work environment, enjoy profit-sharing programs, and have opportunities for growth. Join us in our brand-new corporate headquarters and be part of a financially strong company that values its employees. Apply today and start your next career with Enercon!
Roles, Expectations & Responsibilities
Lead Management & Follow-Up
Are you a positive, enthusiastic, and self-motivated individual who enjoys engaging with people and building relationships? Enercon, a family-owned industry leader celebrating 50 years in business, is seeking a Sales Development Representative (SDR) to follow up on inbound leads, nurture customer relationships, and develop strategic outbound outreach initiatives. This role does not involve direct selling, but plays a crucial part in maintaining engagement, identifying new opportunities, and supporting the sales process. You'll thrive in our collaborative, friendly work environment, enjoy profit-sharing programs, and have opportunities for growth. Join us in our brand-new corporate headquarters and be part of a financially strong company that values its employees. Apply today and start your next career with Enercon!
Roles, Expectations & Responsibilities
Lead Management & Follow-Up
- Prompt follow up on marketing-qualified leads (MQLs), inquiries, and open proposals to maintain engagement and interest, meeting Enercon’s 10-minute goal for Website inquiries with Enercon’s Phone First Email Second Philosophy
- Build rapport & establish trust with potential customers, as a knowledgeable & friendly first point of contact.
- Understand customer needs, challenges, and level of interest and connect them with our application experts & sales team as appropriate.
- For leads not ready for sales: nurture those leads over time, ensuring consistent and meaningful touchpoints to increase engagement and readiness for handoff to the sales team.
- Follow up with Enercon customers who have not taken recent action after requesting parts quotes, sample trials and other highly engaged activities.
- Research, identify and proactively reach out to prospective customers through strategic outreach.
- Initiate conversations with prospects via phone, email, and social media to understand their needs, challenges, and level of interest while consultatively positioning Enercon as a potential solution.
- Apply a mix of art and science to lead nurturing—experimenting with different follow-up strategies, messaging, and communication techniques to improve effectiveness.
- Develop and refine best practices for outreach, testing what works and continuously improving engagement strategies.
- Maintain a high level of activity and persistence, staying proactive in reaching out to customers.
- Keep accurate and detailed records of all prospect interactions, status updates, and follow-ups in the CRM system.
- Track and analyze engagement metrics to optimize outreach effectiveness.
- Provide regular feedback to sales and marketing teams on lead quality and conversion trends.
- Serves as primary for inbound calls without a current existing relationship.
- Serves as backup for inbound calls for sales managers when traveling or on the phone.
- Actively engages with online chat leads and works to convert them to qualified leads and takes the lead role for response with this tool.
- Participate in department staff meetings by providing an update on activities, strategic ideas that help grow our business, while learning about trends and new product offerings
- SDR will work towards specific KPIs the following areas.
- Leads converted to opportunities.
- Outgoing phone calls/week
- Total interactions with prospects and customers
- 1-3 years of experience in business development, sales support, customer engagement, or a similar role with a bachelor’s degree in business, Communication, Marketing, Engineering or related field
- Experience with CRM systems (e.g., Salesforce, HubSpot) and prospecting tools.
- Strong verbal and written communication skills.
- Ability to connect with people quickly and build relationships.
- Ability to have base line understanding of technical products and applications
- A motivated self-starter with a team player/can-do attitude
- Comfortable making high-volume outreach through calls, emails, and social media.
- Exhibits high standards of performance, pursues aggressive goals and works diligently to achieve them.
- Ability & willingness to travel is a plus. Position is locally based but may attend tradeshows domestically.
- Ability to work with, accept and service customers from different cultures and backgrounds.
- Ability to work under deadlines and set priorities for diverse range of projects including managing multiple projects at any one time.
- Extremely detail oriented with superior organizational skills.
- Experience in manufacturing, industrial, or B2B sales environments is a plus but not required.
