What are the responsibilities and job description for the Marketing Development Representative position at Energy Exemplar?
About Energy Exemplar
In an era where the world is rapidly advancing towards a cleaner future through decarbonization, stakeholders from across the entire energy value chain are having to navigate the complexities of the energy ecosystem. We seek to enable our customers to do so with confidence.
Our mission: Empowering Transformative Energy Decisions.
Founded in 1999 in Adelaide, Australia, Energy Exemplar's PLEXOS® modeling and simulation software is trusted by innovative organizations across the globe. On one unified platform, stakeholders from across the entire energy value chain are revolutionizing the energy ecosystem and seamlessly planning for the future of energy with unprecedented clarity, speed, and innovation.
Our impact is global and is being recognized across the industry:
- Finalist for the 2024 Reuters Global Energy Transition Awards in the 'Technologies of Change' category
- Finalist for the 2024 Go:Tech Awards in the 'Most Innovative Use of Technology' category
- 2022 USEA/USAID Corporate Volunteer of the Year
- 2022 Impact Award Winner for our impact on the energy industry and the current energy transition
At Energy Exemplar, we believe in empowering our people by offering flexibility in how, when, and where they work. This flexibility has been a cornerstone of our success, fueling significant growth over the years, with the company expanding at an impressive rate of approximately 30% year over year. We understand that the best results come when our team members can balance their professional and personal lives, so we support various working arrangements that help you thrive.
We don't just celebrate the excellence of our products but champion the quality of our people. They own their outcomes and perform to their best – every day. whether you're working from home, in the office, or on the go. Our flexible work culture fosters innovation, collaboration, and trust, making it easier to stay engaged and connected, no matter where you are. That's what makes us who we are and a great place to work. Our core values 'Customer Success', 'One Global Team', 'Integrity and Ownership' and 'Innovation Excellence' reflect the way we work and are always at the forefront of everything we do.
As a Marketing Development Representative (MDR), you will be responsible for qualifying and converting inbound leads into sales opportunities. This role sits at the intersection of marketing and sales, ensuring that prospects who engage with our inbound channels (website, webinars, content downloads, etc.) are effectively transitioned and handed off to the sales team. This is a key role in driving our pipeline growth and revenue expansion.
Primary Responsibilities
- Engage with inbound leads via email, phone, and chat to assess their needs, fit, and level of interest in our solutions.
- Promptly respond to inquiries from marketing campaigns, website forms, live chat, and event registrations.
- Conduct initial discovery calls to understand pain points, business challenges, and goals.
- Manage and nurture leads who are not yet sales-ready through strategic follow-ups, personalized content, and engagement.
- Maintain accurate records of interactions in CRM (e.g., Salesforce, HubSpot) and ensure smooth lead handoff to Sales Representatives.
- Work closely with marketing to refine messaging, campaigns, and lead scoring criteria to improve inbound conversion rates.
- Meet or exceed key performance metrics, including response time, lead conversion rates, and qualified opportunity creation.
Candidate Requirements & Qualifications
Bullet point a list of the knowledge, skills, requirements and qualifications candidates need to be successful in this role:
- 1-3 years of experience in a sales or marketing development role, preferably in a SaaS or B2B environment.
- Experience working with inbound marketing and demand generation teams
- Strong communication and interpersonal skills, with the ability to build rapport quickly.
- Experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo, Outreach).
- Highly organized with attention to detail and ability to manage multiple leads simultaneously.
- A proactive, problem-solving mindset with a focus on achieving goals.
- Passion for technology and understanding of SaaS sales cycles.
Energy Exemplar is an equal opportunities employer and we value your unique identity and perspective. We are fully committed to providing and fostering a workplace that reflects the diversity of society. Bring your authentic self and help us build an inclusive world together! To support you in being the best version of yourself during the application and interview process, please let us know if you have any specific requirements.
