What are the responsibilities and job description for the Ecommerce Marketing Strategist position at Engage Partners Inc.?
Job Description:
We're seeking a skilled Ecommerce Marketing Strategist to lead the optimization of our digital customer experience. This role will drive revenue growth through website enhancements, conversion rate optimization, and seamless user experiences across all devices.
About the Role:
As the Director of Ecommerce Marketing, you'll play a key role in shaping our website strategy, ensuring it remains a top-performing digital asset. You'll collaborate with cross-functional teams to implement data-driven improvements that increase engagement and conversions.
Key Responsibilities:
- Optimize the digital experience – Identify and implement enhancements across desktop, mobile, and tablet to drive customer acquisition and revenue growth.
- Lead conversion rate optimization (CRO) – Develop strategies and testing roadmaps to improve site performance and engagement.
- Manage A/B and multivariate testing – Oversee web optimization experiments to refine user experience and boost conversion rates.
- Collaborate across teams – Partner with SEO, branding, paid media, email, and call center teams to ensure a cohesive customer journey.
- Analyze performance & drive results – Use data-driven insights from web analytics tools (e.g., Google Analytics, Quantum Metric) to continuously improve website effectiveness.
