What are the responsibilities and job description for the Ecommerce Strategy Lead position at Engage Partners Inc.?
Key Responsibilities
- Optimize the digital experience – Identify and implement enhancements across desktop, mobile, and tablet to drive customer acquisition and revenue growth.
- Lead conversion rate optimization (CRO) – Develop strategies and testing roadmaps to improve site performance and engagement.
- Manage A/B and multivariate testing – Oversee web optimization experiments to refine user experience and boost conversion rates.
- Collaborate across teams – Partner with SEO, branding, paid media, email, and call center teams to ensure a cohesive customer journey.
- Analyze performance & drive results – Use data-driven insights from web analytics tools (e.g., Google Analytics, Quantum Metric) to continuously improve website effectiveness.
