What are the responsibilities and job description for the Senior Paid Media Strategist position at eNgage Partners?
Are you a seasoned Paid Media Strategist with expertise in leading paid social media campaigns? We are on the lookout for a motivated professional who excels in developing and executing impactful strategies on platforms such as Facebook, Instagram, TikTok, and LinkedIn. If you thrive in collaborative environments and have a knack for driving results, this opportunity is for you!Key Responsibilities : Create and implement comprehensive social media strategies across major platforms to enhance lead generation.Provide insights on optimal audience targeting, KPIs / conversion events, and budget allocations tailored to each campaign.Work closely with account management and creative teams to recommend ad formats and conduct A / B testing for campaign refinement.Utilize advanced targeting techniques and conversion tracking methods in partnership with the analytics team.Ensure precise setup of all campaign elements, including budgets, audiences, KPIs, and creatives, prior to launch.Analyze social media metrics to evaluate campaign performance, delivering actionable insights for ongoing improvements.Collaborate with the analytics team to produce monthly and quarterly reports highlighting key learnings and strategies for future campaigns.Engage in client proposals and presentations to demonstrate your expertise and the potential of our campaigns.Stay informed about platform updates, emerging trends, and opportunities to keep our agency and clients ahead of the competition in social media marketing.What You'll Bring : Expertise :
In-depth knowledge of Meta, LinkedIn, and TikTok Ads is essential, with relevant certifications being a bonus.Analytical Skills :
Strong proficiency in Google Analytics and experience in implementing advanced tracking in campaigns.Technical Proficiency :
Advanced skills in computer applications, including Word, Excel, and PowerPoint.Leadership :
Proven ability to mentor and guide junior team members.Adaptability :
A resourceful self-starter who thrives in dynamic work environments and embraces change.Communication :
Exceptional interpersonal skills and the ability to deliver presentations that instill confidence and professionalism.Requirements : A bachelor’s degree or equivalent professional experience.Minimum of 5 years of experience in paid social media management.Willingness to work on-site at our office 3 days a week in Long Island, NY, with 2 days of remote work.A team player with a positive attitude and a strong commitment to achieving results.Join us in crafting innovative paid social media campaigns that drive meaningful outcomes for our clients. Apply now and be a vital part of our dedicated team!
