Marketing Coordinator

Job Title: Marketing Coordinator
Company: Engel & Völkers Baton Rouge
Location: Baton Rouge, Louisiana
Employment Type: Part-Time (with potential for Full-Time as the company grows)

About Us:
Engel & Völkers Baton Rouge is a leading real estate brokerage specializing in luxury properties and delivering exceptional service to clients. As a consistently ranked Top 20 brokerage in the Greater Baton Rouge area, we pride ourselves on innovation, professionalism, and fostering a supportive culture for our agents and staff.

We’re seeking a dynamic Marketing Coordinator to elevate our brand presence, support our agents, and contribute to our brokerage’s growth and success. This is an exciting opportunity for a creative and driven individual passionate about marketing, real estate, and brand storytelling.

Key Responsibilities:

Social Media & Content Creation:

• Manage all social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and TikTok, ensuring alignment with Engel & Völkers' global brand standards.
• Plan, create, and schedule engaging content (posts, stories, reels) tailored to diverse audiences.
• Develop and execute short-form and long-form video content, including property tours, agent features, and lifestyle branding.
• Utilize photography and videography skills to capture high-quality visuals for marketing campaigns.

Property Marketing:

• Create eye-catching and professional listing videos and photo galleries for new listings.
• Collaborate with agents to design compelling marketing materials, including "Just Listed," "Under Contract," and "Sold" campaigns.
• Maintain the brokerage’s online reputation by managing client reviews and ensuring consistent brand voice.

Agent Support & Recruitment:

• Develop and execute innovative recruiting campaigns to attract top talent to Engel & Völkers Baton Rouge.
• Assist new agents during the onboarding process, including creating agent bios, setting up online profiles, and training on branding tools.
• Organize and design marketing collateral to celebrate agents’ milestones, including awards, achievements, and notable transactions.

Brokerage Growth Marketing Plan:

• Collaborate with leadership to create and execute a strategic marketing plan for brokerage growth and brand expansion.
• Identify opportunities to enhance Engel & Völkers’ visibility within the community through sponsorships, partnerships, and event marketing.

Analytics & Reporting:

• Track, analyze, and report weekly performance metrics for social media campaigns, website traffic, and other digital marketing initiatives.
• Provide actionable insights and recommend adjustments to improve engagement and return on investment.

Industry Engagement:

• Attend industry events, networking opportunities, and community initiatives to represent Engel & Völkers Baton Rouge.
• Develop and implement event promotion strategies to increase attendance and visibility.

Additional Responsibilities:

• Stay updated on real estate marketing trends and implement innovative strategies to enhance brand awareness.
• Act as the go-to person for marketing-related questions, providing hands-on support to agents and leadership as needed.
• Manage and maintain the brokerage’s marketing assets, including templates, tools, and brand guidelines.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 2 years of experience in marketing, social media management, or content creation (real estate experience preferred).
• Proficient in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software (e.g., Final Cut Pro, Adobe Premiere).
• Strong photography and videography skills with experience capturing and editing professional content.
• Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Exceptional written and verbal communication skills.
• Familiarity with social media analytics, SEO principles, and online reputation management.
• Highly creative with a keen eye for detail and a passion for storytelling.
• Knowledge of real estate trends and local Baton Rouge market dynamics is a plus.

What We Offer:

• A collaborative, high-energy work environment.
• Access to industry-leading tools and technology.
• Opportunities for professional growth and development.
• Competitive compensation (Pay will depend on experience).
• The chance to be part of one of Baton Rouge’s top-performing brokerages.
• Part-time position to start, with the opportunity to grow into a full-time role as the company expands.

How to Apply:
Submit your resume, portfolio (including examples of social media campaigns, graphic design work, and video projects), and a cover letter detailing why you’re the perfect fit for this role to amanda.parfait@evrealestate.com

Engel & Völkers Baton Rouge is an equal-opportunity employer and values diversity in our workplace. We can’t wait to see how you’ll contribute to our success!

4o

Job Types: Full-time, Contract

Pay: From $20.00 per hour

Expected hours: 20 – 40 per week

Schedule:

• Day shift
• On call
• Weekends as needed

Ability to Commute:

• Baton Rouge, LA 70836 (Required)

Ability to Relocate:

• Baton Rouge, LA 70836: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Baton Rouge, LA 70836

Salary : $20