What are the responsibilities and job description for the ENGINEERINGUK is hiring: Sr. Content Marketing Manager, Prime Video India in Jer position at ENGINEERINGUK?
DESCRIPTION
We're looking for a True Content Enthusiast who lives and breathes what they watch, spends hours mulling over what works, and spreads the word on a good recommendation! We're looking for a Marketer who will craft the Content Market Strategy for International content, able to live and breathe the Content Titles coming to Prime Video India and distill for the Marketing Team.
Key job responsibilities
- Developing the content marketing prioritization calendar for International content customers across both Originals and Movies.
- Work customer backwards to identify business needs and content marketing programmes to deliver the same.
- Develop expertise in marketing across various kinds of content ranging from unscripted shows to Amazon-produced movies.
- Build and manage industry relationships across local content teams, 3rd party productions, talent managers, and talent.
- Participate early in content development, positioning, research, and show pre-testing, designing a roadmap for content marketing.
- Defining and monitoring business objectives linked to content marketing by providing objective, data-driven marketing recommendations based on an in-depth understanding and analysis of content, customer, and environmental information.
- Redefining innovation and success metrics for marketing campaigns for Amazon Prime Video and the industry.
- Advocate for new initiatives or process improvements using customer research, hard data, and marketing & business metrics to derive insights and shape recommendations.
- Monitor and report on the effectiveness of marketing campaigns, including effective channel and creative strategy.
- Developing a framework of content-led customer insights from all sources to funnel into the business.
BASIC QUALIFICATIONS
PREFERRED QUALIFICATIONS
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