Segment Marketing (CRM) Senior Manager

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Employer : Expedia Group

Location : Seattle, Washington, United States

Salary : USD 155,000.00 - 217,000.00; USD 248,000.00

Closing date : 20 Mar 2025

Sector : Travel and Tourism

Role : Senior Manager

Contract Type : Permanent

Hours : Full Time

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We`re building a more open world. Join us.

Segment Marketing (CRM) Senior Manager

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we`ve built in functional expertise.

The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through the ownership of the loyalty program, targeted CRM, and our co-branded credit card program.

We seek a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) team. The Segment Marketing (CRM) Senior Manager is responsible for delivering email, push notifications, in-product placements, and landing pages. They will also play a cross-team role in delivering our co-branded credit card goals.

In this role, you will :

• Partner closely with internal credit card teams to create targeted campaigns and broader cross-TEaL initiatives that drive more credit card applications and retention.
• Leverage insights and cross-segment learnings to identify opportunities and develop strategies for complex and innovative campaigns to drive key objectives.
• Own our signal-driven credit card communications, as well as cross-campaign placements.
• Prioritize which opportunities to pursue through business casing.
• Be responsible for quarterly strategic plans to drive key objectives, working closely with relevant teams.
• Sign off on test designs and final creative before send.
• Be accountable for core KPIs and communication with senior leadership.
• Influence our capability roadmap to enhance our campaigns.

Experience and qualifications :

The total cash range for this position in Seattle is $155,000 to $217,000. Employees in this role have the potential to increase their pay up to $248,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual`s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability : IN, and others.

Expedia Group's family of brands includes : Brand Expediareg;, Hotels.comreg;, Expediareg; Partner Solutions, Vrboreg;, trivagoreg;, Orbitzreg;, Travelocityreg;, Hotwirereg;, Wotifreg;, ebookersreg;, CheapTicketsreg;, Expedia Group Media Solutions, Expedia Local Expertreg;, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST : 2029030-50.

Employment opportunities and job offers at Expedia Group will always come from Expedia Group`s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you`re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com / jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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Salary : $248,000