What are the responsibilities and job description for the Content Marketing Specialist position at Enhance Recruit?
We are seeking a creative and driven Content Marketing Specialist to join our marketing team. This role is ideal for someone who has a knack for storytelling, content creation, and driving results through digital channels.
Responsibilities:
- Develop and execute content marketing strategies that align with company goals and target audience.
- Plan and manage content calendars to ensure consistent and timely publication across various digital platforms.
- Collaborate with cross-functional teams (SEO, design, social media, product) to produce content that drives engagement and conversions.
- Conduct keyword research and optimize content for SEO to improve organic search rankings and drive website traffic.
- Analyze content performance using analytics tools and provide actionable insights to improve content strategy.
- Maintain brand voice and ensure content is consistent with overall brand messaging and tone.
- Develop and implement email marketing campaigns and newsletters to engage with the audience.
- Monitor industry trends and competitor content to stay ahead of the curve and continually enhance content strategies.
Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 2-3 years of experience in content marketing, copywriting, or digital marketing.
- Strong writing, editing, and proofreading skills with a keen attention to detail.
- Familiarity with content management systems (e.g., WordPress) and digital marketing tools.
- Understanding of SEO best practices and content optimization techniques.
- Ability to analyze data and generate insights to improve content strategy.
- Strong communication skills and the ability to collaborate effectively with cross-functional teams.
- Creative thinking with the ability to produce engaging content that resonates with target audiences.
- Proficient in Microsoft Office Suite, Google Analytics, and social media platforms.
Benefits:
- Competitive salary and benefits package.
- Opportunities for growth and career advancement.
- A supportive, dynamic, and creative work environment.
- Paid time off and holidays.
