What are the responsibilities and job description for the Digital Marketing Specialist position at Enhance Recruit?
We are looking for a creative and data-driven Digital Marketing Specialist to join our team. This is a fantastic opportunity to work with a dynamic team, drive impactful digital campaigns, and help shape the future of our marketing efforts.
As a Digital Marketing Specialist, you will be responsible for developing, executing, and optimizing online marketing campaigns across various channels. You will work closely with cross-functional teams to drive brand awareness, engagement, and lead generation through digital platforms. This role offers an exciting opportunity to bring fresh ideas and innovative solutions to our marketing efforts.
Responsibilities:
- Develop and execute digital marketing strategies, including SEO, SEM, email marketing, social media, and display advertising campaigns
- Manage and optimize paid search campaigns (Google Ads, Bing Ads) and paid social ads (Facebook, LinkedIn, Instagram, etc.)
- Monitor and analyze campaign performance to ensure key performance indicators (KPIs) are met
- Conduct keyword research, optimize website content, and develop SEO strategies to improve organic traffic
- Create engaging content for digital platforms, including social media, websites, blogs, and emails
- Collaborate with design and content teams to develop effective ad creatives, landing pages, and blog posts
- Track and report on digital marketing metrics, providing insights and recommendations for improvement
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing
- Manage and grow the company’s social media presence across platforms
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 2–3 years of experience in digital marketing or a similar role
- Strong understanding of digital marketing channels, including SEO, SEM, email marketing, and social media
- Excellent written and verbal communication skills
- Strong analytical skills with the ability to interpret data and optimize campaigns
- Experience in content creation, social media management, and email marketing
- Ability to work independently, manage multiple projects, and meet deadlines
- Creative and results-oriented mindset with a passion for digital marketing
Benefits:
- Competitive salary and performance-based bonuses
- Health, dental, and vision insurance
- Flexible working hours and remote work options
- Opportunities for career growth and professional development
- A supportive, collaborative, and innovative team environment
