What are the responsibilities and job description for the Content Marketing Manager position at Enhance?
We are looking for a creative and strategic Content Marketing Manager to lead our content initiatives and take our storytelling to the next level.
As the Content Marketing Manager, you will oversee the development and execution of our content strategy across multiple channels. You’ll be responsible for creating high-quality content that drives engagement, supports lead generation, and nurtures customer relationships. By collaborating closely with cross-functional teams, you will ensure that our content aligns with business objectives, engages our audience, and ultimately helps achieve our marketing goals.
Key Responsibilities:
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As the Content Marketing Manager, you will oversee the development and execution of our content strategy across multiple channels. You’ll be responsible for creating high-quality content that drives engagement, supports lead generation, and nurtures customer relationships. By collaborating closely with cross-functional teams, you will ensure that our content aligns with business objectives, engages our audience, and ultimately helps achieve our marketing goals.
Key Responsibilities:
- Develop and execute a comprehensive content marketing strategy aligned with our brand goals, audience needs, and business objectives
- Create and manage the editorial calendar, ensuring timely delivery of content across all platforms (blog, website, social media, email, etc.)
- Lead the creation of a variety of content types, including blogs, case studies, whitepapers, eBooks, video scripts, social media posts, and more
- Work with the design, product, and marketing teams to produce visually appealing and highly engaging content
- Oversee content optimization for SEO to drive organic traffic and improve search rankings
- Ensure all content is consistent with our brand voice, tone, and messaging guidelines
- Collaborate with internal teams to generate fresh content ideas that align with customer pain points, product features, and industry trends
- Manage content distribution across various digital channels, ensuring maximum reach and engagement
- Work closely with the lead generation and sales teams to develop content that supports lead nurturing and conversion goals
- Build and manage relationships with external content contributors, agencies, and influencers when necessary
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
- Strong writing and editing skills, with the ability to create clear, engaging, and persuasive content across various formats
- Deep understanding of SEO and content optimization best practices
- Strong analytical skills and experience with data analysis tools (Google Analytics, social media metrics, etc.)
- Ability to manage multiple projects and deadlines, with excellent organizational and time management skills
- A creative mindset with the ability to develop original content ideas that resonate with audiences
- Excellent communication and collaboration skills, with the ability to work effectively across teams
- Experience with content promotion and distribution, including social media, email, and partnerships
- Competitive salary and comprehensive benefits package
- A creative and collaborative team where your ideas make an impact
- Opportunities for growth and professional development
- Be part of an innovative company that values creative thinking and continuous learning
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