What are the responsibilities and job description for the Social Media Strategist position at ENRG.realty?
Objectives of this role
- Monitor analytics and metrics to gauge the success of social media posts and ad campaigns
- Research social media trends and hashtags that relate to a target audience’s interests
- Manage a social media content calendar for various channels, planning and scheduling posts in advance
- Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement
- Brand building and storytelling
Responsibilities
- Create, manage, and publish original and high-quality content across various social media platforms
- Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI
- Manage all company social media accounts to ensure relevant, up-to-date content
- Respond directly to comments and questions on social media posts
- Collaborate with the marketing team to grow the company’s network and target new followers
Skills and qualifications
- Familiarity with all social media platforms
- Understanding of SEO and web traffic metrics/analytics
- Excellent analytical skills
- Strong verbal and written communication skills
Preferred qualifications
- An associates degree in marketing, communications, or a related field
- Hands-on experience using social media to build brand awareness
- Experience with graphic design, photo editing, and publishing
- Ability to identify target audiences’ preferences and produce tailored content
- Knowledge about the real estate or real estate brokerage industry
- Storytelling and brand building techniques