Media Planner/Buyer

About Us
You’ll read countless job postings about marketing agencies with cutting-edge strategies, world-class clients, and lots of fluff about culture. We prefer to cut to the chase.

Enrich Marketing starts each relationship with our client’s success in mind. Of course, that means well-researched strategies informed by the client’s business challenges and bottom-line KPIs, but it also means cultivating a team of experts who are fun to work with. We understand the correlation between a happy team and happy clients.

Our strategies are omni-channel. We build our plans around what gets our clients’ results.

Our team is comprised of talent ranging from award-winning creatives to strategists who have championed multi-billion-dollar brands. Not only do their experiences bring results to our clients, but after being named one of the fastest growing companies in Western NY, we’re focused on nurturing our rising stars.

Many days are hectic (it is marketing), but we know how to celebrate hard work. That means understanding how you want to be celebrated. We have great perks like Summer Hours and WFH days and we take full advantage of them. We have pizza sometimes but don’t call it a pizza party. Our parties have bounce houses, ice cream trucks and tons of laughs. And when we gather, we do things like axe throwing, curling (it’s a thing) and trivia.

So, if you thrive in fast-paced environments that looks at business as a puzzle while genuinely smiling through it, please reach out. You’ll be a great fit at Enrich.

MEDIA PLANNER/BUYER

Role Overview: The candidate will be responsible for developing and executing media buying strategies to ensure that advertising campaigns effectively reach our clients’ target audiences. This role involves negotiating and purchasing advertising space and time across various media channels, including television, radio, print, outdoor and some digital.

Responsibilities

• Demonstrate strong understanding of media fundamentals and terminology (CPM, CPP, GRP, etc.)
• Gather and analyze appropriate research to provide sound and strategic media recommendations.
• Communicate with media vendors to negotiate and request proposals for diverse client list
• Ensure proper execution of media plans by monitoring buys/schedules.
• Monitor results and post-performance
• Inputting of buys, trafficking, issuing of Insertion Orders, assistance with Billing Process, updating team status documents and working across the internal teams
• Ability to work in media buying software and knowledge of ratings services (i.e., Comscore and/or Nielsen)
• Analyze media programs and reports to look for new opportunities and campaign optimization
• Regularly solicit and evaluate added-value opportunities for clients.
• Develop and retain good relationships with stations
• Regularly communicate details about schedules, stations, and any research
• Understand traffic procedures and deadlines

Skills

• Bachelor’s Degree (preferred in advertising or marketing communications)
• Minimum of 3 years of experience in the field of traditional broadcast media (either media company, advertising agency or broadcast station)
• Substantial analytical & spreadsheet/Excel skills
• Technical proficiency with media-buying software and tools
• Strong negotiation skills to secure favorable rates and placements
• A proactive approach to identifying and solving issues
• Effectively able to handle many tasks simultaneously
• Effective communication skills both written and verbal with considerable attention to detail
• Experience in MS office suite

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Media buying / planning: 2 years (Required)

Ability to Commute:

• Buffalo, NY 14221 (Required)

Ability to Relocate:

• Buffalo, NY 14221: Relocate before starting work (Preferred)

Work Location: In person

Salary : $50,000 - $65,000