Paid Ads Specialist

About Us
You’ll read countless job postings about marketing agencies with cutting-edge strategies, world-class clients, and lots of fluff about culture. We prefer to cut to the chase.

Enrich Marketing starts each relationship with our client’s success in mind. Of course, that means well-researched strategies informed by the client’s business challenges and bottom-line KPIs, but it also means cultivating a team of experts who are fun to work with. We understand the correlation between a happy team and happy clients.

Our strategies are omni-channel. We build our plans around what gets our clients results.

Our team is comprised of talent ranging from award-winning creatives to strategists who have championed multi-billion-dollar brands. Not only do their experiences bring results to our clients, but after being named one of the fastest growing companies in Western NY, we’re focused on nurturing our rising stars.

Many days are hectic (it is marketing), but we know how to celebrate hard work. That means understanding how you want to be celebrated. We have great perks like Summer Hours and WFH days and we take full advantage of them. We have pizza sometimes but don’t call it a pizza party. Our parties have bounce houses, ice cream trucks and tons of laughs. And when we gather, we do things like axe throwing, curling (it’s a thing) and trivia.

So, if you thrive in fast-paced environments that looks at business as a puzzle while genuinely smiling through it, please reach out. You’ll be a great fit at Enrich.

Job Description
As a Paid Ads Specialist, you will play a critical role in ensuring the smooth execution of advertising campaigns through gaining an understanding of our clients’ industries and their goals. You will be responsible for developing and executing paid advertising strategies across multiple digital platforms (including Google, Facebook, YouTube, Bing and others), as well as conducting RFPs and placing buys for traditional media (knowledge of Strata is a plus, but we will train). The role requires a deep understanding of business principles, marketing analytics, and the ability to optimize campaigns for maximum ROI.

Key Responsibilities:

· Research and implement advertising strategies for paid media campaigns across the entire Google Ads ecosystem, including, but not limited to, Search, Youtube, Performance Max, Display, and LSA.

· Create and manage full-funnel Facebook ad campaigns, utilizing various creative formats and reporting on the results of any testing.

· Possess the willingness to learn and manage campaigns on platforms like TikTok, Bing, Pinterest, Yahoo Gemini, various DSPs, and more.

· Negotiate quotes for traditional media placements, place buys through Strata, reconcile spends and placements

· Dive deep into campaign performance data to analyze to identify trends and highlight areas for improvement.

· Adjust ad spend and targeting parameters based on performance metrics.

· Collaborate with the marketing team to align digital advertising efforts with broader marketing goals.

· Stay up-to-date with the latest digital marketing trends and technologies.

Job Type: Full-time

Pay: $58,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• High school or equivalent (Preferred)

Experience:

• Digital Advertising: 1 year (Preferred)

License/Certification:

• Google Ads Certification (Preferred)

Location:

• Buffalo, NY 14221 (Preferred)

Work Location: Hybrid remote in Buffalo, NY 14221

Salary : $58,000 - $75,000