What are the responsibilities and job description for the Marketing Coordinator position at Ensemble Hospitality?
Vintners Resort
Summary of Position:
The Marketing Coordinator provides support and execution assistance to the Director of Sales and Marketing across marketing communications disciplines including but not limited to social media marketing, content marketing, email marketing, search engine marketing, public relations, partnerships, community relations, and event promotions.
Through strong project management skills and a passion for excellence, the Marketing Coordinator’s successful execution of marketing campaigns and promotions will increase awareness and visibility of Vintners Resort, its food and beverage offerings, spa and other services to drive traffic through conversion and ultimately into revenue.
Duties & Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Communicate with guests/customers when necessary to resolve maintenance issues.
Reasoning Ability:
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.
Certificates, Licenses, Registrations:
None Required
Other Skills and Abilities:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; talk or hear; The employee is required to walk. The employee must lift and/or move up to 10 pounds.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is not exposed to any conditions which are notable and office environment is relatively quiet.
DISCLOSURE TO JOB APPLICANTS PURSUANT TO THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
As part of your job application and the Company’s evaluation of your candidacy, the Company collects, receives, maintains, and uses the following types of Personal Information about you for the business purposes identified for each category:
CATEGORY EXAMPLES BUSINESS PURPOSE
Personal Identifiers
Name, alias, postal or mailing address, email address, telephone number, social security number, driver’s license or state identification card number, passport number
1. To comply with state and federal law and regulations requiring; employers to maintain certain records;
2. To evaluate your job application and candidacy for employment;
3. To obtain and verify background check and references; and
4. To communicate with you regarding your candidacy for employment.
Pre-Hire Information Job application, resume, background check results, job interview notes, and candidate evaluation records Same as above
Employment History
Information regarding prior job experience, positions held, names of prior supervisors, reference information, skills and when permitted by applicable law your salary history or expectations
Same as above
Education Information
Information from resumes regarding educational history; transcripts or records of degrees, vocational certifications, licenses obtained
Same as above
If you become employed by the Company, the Company will notify you of additional categories of Personal Information that it collects, receives, and maintains for business purposes.
Summary of Position:
The Marketing Coordinator provides support and execution assistance to the Director of Sales and Marketing across marketing communications disciplines including but not limited to social media marketing, content marketing, email marketing, search engine marketing, public relations, partnerships, community relations, and event promotions.
Through strong project management skills and a passion for excellence, the Marketing Coordinator’s successful execution of marketing campaigns and promotions will increase awareness and visibility of Vintners Resort, its food and beverage offerings, spa and other services to drive traffic through conversion and ultimately into revenue.
Duties & Responsibilities:
- Social Media Marketing
- Manage social media channels with input and support from Director of Sales and Marketing and collaboration with other departmental leads.
- In collaboration with restaurant, spa, and appropriate departments to create social media content, calendar, copy, year-round offers, promotions, and activations.
- Generate creative and engaging photos, videos, and digital assets.
- Initiate conversations and building relationships with influencers, bloggers and media including coordinating hotel visits and stays as appropriate.
- Track and report on engagements and relevant KPIs.
- Website and Content Marketing
- Update website, landing pages and all relevant third-party websites ensuring content is accurate and refresh in a timely manner
- Develop engaging content for newsletter and other owned channels
- Draft press releases, post to website and distribute to media contacts
- Manage and coordinate photography shoots
- Manage the Resort’s image library and visual assets.
- Advertising and Search Engine Marketing
- Liaise with agencies, consulting firms and vendors to maximize advertising investments
- Provide media assets (e.g., images, logos etc.) and support for paid channels as required.
- Campaigns and Promotions
- Assist Director of Sales and Marketing in the management of partnership opportunities, community relations, event promotions to increase brand awareness and strengthen engagement across various market segments.
- Execute integrated marketing campaigns to help drive positive impact for the Resort’s need periods.
- Email Marketing
- Manage first-party data captured from the website.
- Support deployment of emails to targeted audiences.
- All other duties as assigned by the Director of Sales and Marketing.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
- College or university education required
- 1 year of experience in Digital Marketing, Social Media Marketing or Marketing Communications
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Communicate with guests/customers when necessary to resolve maintenance issues.
Reasoning Ability:
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.
Certificates, Licenses, Registrations:
None Required
Other Skills and Abilities:
- Prior experience in hospitality industry or equivalent preferred.
- Experience with social media platforms, consumer engagement and strong awareness of the digital world
- Photography and video skills
- Knowledge of InDesign and production methods in graphic arts and collateral
- Influencer/media relations experience an advantage
- Excellent writing, presentation, and communication skills
- Attention to detail and organization
- Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; talk or hear; The employee is required to walk. The employee must lift and/or move up to 10 pounds.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is not exposed to any conditions which are notable and office environment is relatively quiet.
DISCLOSURE TO JOB APPLICANTS PURSUANT TO THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
As part of your job application and the Company’s evaluation of your candidacy, the Company collects, receives, maintains, and uses the following types of Personal Information about you for the business purposes identified for each category:
CATEGORY EXAMPLES BUSINESS PURPOSE
Personal Identifiers
Name, alias, postal or mailing address, email address, telephone number, social security number, driver’s license or state identification card number, passport number
1. To comply with state and federal law and regulations requiring; employers to maintain certain records;
2. To evaluate your job application and candidacy for employment;
3. To obtain and verify background check and references; and
4. To communicate with you regarding your candidacy for employment.
Pre-Hire Information Job application, resume, background check results, job interview notes, and candidate evaluation records Same as above
Employment History
Information regarding prior job experience, positions held, names of prior supervisors, reference information, skills and when permitted by applicable law your salary history or expectations
Same as above
Education Information
Information from resumes regarding educational history; transcripts or records of degrees, vocational certifications, licenses obtained
Same as above
If you become employed by the Company, the Company will notify you of additional categories of Personal Information that it collects, receives, and maintains for business purposes.
