What are the responsibilities and job description for the Multimedia Art Director position at Entertainment Retail Enterprises, LLC?
About Entertainment Retail Enterprises
We are a leading company in the design, manufacturing, distribution, and e-commerce industry, partnering with top brands and retailers worldwide, including Disney, Ford Motor Company, Thorogood USA, Amazon, M&M's, and Krispy Kreme. Our company-owned brands, such as Legendary Whitetails, cater to the evolving needs of consumers by providing premium quality products and services.We are seeking a talented Multimedia Graphic Designer to join our creative team. This individual will be responsible for designing visually captivating marketing materials, crafting innovative digital marketing campaigns, and driving brand awareness through compelling narratives and captivating visuals.
Responsibilities
- Develop visually striking marketing materials, including social media graphics, email campaigns, website banners, digital advertisements, and promotional materials.
- Collaborate with the marketing team to develop cutting-edge creative strategies and ideas for digital marketing campaigns.
- Apply in-depth knowledge of digital marketing best practices and emerging trends to craft designs that captivate target audiences and boost brand recognition.
- Design captivating email campaigns, taking into account layout, typography, and imagery to enhance open rates and click-through rates.
- Develop socially engaging graphics and videos for social media platforms, adhering to platform-specific guidelines and leveraging design techniques that foster user interaction.
- Produce high-quality video content for diverse marketing initiatives, demonstrating expertise in video editing software like Adobe Premiere Pro and Final Cut.
Qualifications
- Bachelor's degree in Graphic Design, Digital Design, or a related field.
- Minimum 3 years of experience in graphic design, preferably in a digital marketing or advertising agency environment.
- Portfolio showcasing a wide range of digital design work, with experience in apparel design a significant asset.
- Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Final Cut), Canva, and other relevant tools.
- Strong understanding of design principles, typography, color theory, and layout composition.
- Familiarity with digital marketing platforms and channels, including social media, websites, and email marketing.
- Experience in creating graphics optimized for ecommerce platforms.
- Exceptional creative thinking and problem-solving skills.
- Strong organizational skills and ability to manage projects from start to finish.
- High attention to detail and adaptability to shifting priorities and processes.
