What are the responsibilities and job description for the Digital Marketing and Social Media Specialist position at Enthusiast Auto Holdings?
Description
Rennline Automotive is a leading design and E-commerce company of aftermarket products for the Porsche motorsports industry. Over the past 20 years, Rennline has developed over 5000 new and innovative products of the highest quality and functionality. It is these products which has made Rennline a leader in the industry; and has obtained international brand recognition. Rennline is not just a distributor but designs and manufactures these innovative products in-house under a 15,000 sq ft. fabrication facility. Rennline houses some of the latest fabrication and machining equipment and technology and is a service provider and supplier to many leading manufacturing companies in the industry. Rennline Automotive is a subsidiary of Enthusiast Auto Holdings.
Enthusiast Auto Holdings (EAH) is a highly successful eCommerce company in the automotive parts industry. EAH goes to market via nine enthusiast focused websites - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, EVANNEX and RCI Off-Road.
EAH serves the automotive enthusiast; customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their automotive vision come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. Led by a strong leadership team, EAH generates market leading profitability and has experienced high rates of organic growth, including through and following the pandemic. The company has also successfully grown through multiple acquisitions.
EAH is owned and supported by Cortec Group, a premier private equity firm, Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership. EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.
EAH is now seeking to strengthen the Rennline team with a Digital Marketing and Social Media Specialist as the business continues to scale.
Requirements
Social Media and Influencer Strategy
- Develop and execute creative social media and influencer marketing strategies, with a primary focus on Instagram and YouTube.
- Identify, outreach, and cultivate relationships with influencers, ensuring content aligns with product launches and promotional campaigns.
Content Planning and Scheduling
- Lead content strategy and scheduling for all social media channels, including Instagram, Facebook, and other relevant platforms, for both Rennline and Pelican Parts.
- Collaborate with team members to promote product installation videos, DIY content, and other marketing initiatives.
Community Management
- Actively engage with followers, respond to comments, and oversee community interactions to foster a vibrant and connected audience.
- Monitor and analyze community feedback to improve engagement strategies and maintain a strong online presence.
Performance Monitoring:
- Track and analyze key performance metrics across campaigns, ensuring alignment with business goals.
- Provide insights and recommendations to optimize social media advertising and community engagement strategies.
Required Skills and Qualifications:
- Expertise in social media management, particularly on Instagram and YouTube.
- Experience with digital advertising and performance analysis.
- Strong communication and interpersonal skills, with the ability to manage community interactions and influencer partnerships effectively.
- Proficiency in content planning and scheduling tools.
- Creative mindset with a passion for storytelling and audience engagement.
- Familiarity with the automotive industry and DIY content is a plus.
