What are the responsibilities and job description for the Product Specialist - Audi/Volkswagen position at Enthusiast Auto Holdings?
Description
Enthusiast Auto Holdings (EAH) is a highly successful eCommerce company in the automotive parts industry. EAH goes to market via nine enthusiast focused websites - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, EVANNEX and RCI Off-Road.
EAH serves the automotive enthusiast; customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their automotive vision come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. Led by a strong leadership team, EAH generates market leading profitability and has experienced high rates of organic growth, including through and following the pandemic. The company has also successfully grown through multiple acquisitions.
EAH is owned and supported by Cortec Group, a premier private equity firm, Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership. EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.
EAH and is now seeking to strengthen the ECS Tuning team with a Audi & Volkswagen Product Specialist as the business continues to scale.
The Product Specialist is responsible for our catalog of products for Audi/Volkswagen vehicles - this includes maintaining our existing product catalog; ideation, onboarding, and merchandising of new products and brands; providing product support to our customer-facing teams. He or she will be responsible for gathering customer insights, talking to our knowledgeable sales reps and gathering insights from social sites and forums to offer compelling new products and optimizing the shopping experience for existing products. In addition, the Product Specialist will offer product support in-person, phones, chat, and email, for our customer operations teams.
Success of the individual will be measured on delivering quality support, building out the Audi/VW OE/aftermarket catalog, launching new brands to market with speed and quality through collaboration with the marketing team and generating sales and margin from those products including the agreed upon ROI.
Requirements
Responsibilities:
- Product Catalog - Analyzing and acting on feedback from forums, email marketing, and social media interactions to improve our customer experience by creating and maintaining a best in class product catalog for Audi/VW. Partner with other product departments on best practices, working with our Sales/Marketing Department on supplying the best product offering.
- Define a clear sales expectation and cannibalization analysis for each product line or product that is being contemplated for onboarding.
- Write product detail page descriptive copy that is engaging and informative.
- Set the price for the new product that is competitive/compelling to the customer while also following vendor pricing rules.
- Provide sales and after-sales support of Audi/VW products
- Attractively merchandise products on our customer-facing website with category locations and vehicle fitments.
- Ensure we have accurate forecasting for projected volume, partner with S&P to ensure we have in-stocks.
- Maintain existing Audi/VW product catalog for OEM, aftermarket, and performance products.
What Success Looks Like:
- Creating and maintain a best in class Audi/VW OEM, aftermarket, and performance product catalog
- Become lead Audi/VW phone and email support to customer facing teams
- Expansion of product catalog across segments (OEM, aftermarket, performance)
- Strong collaborator between marketing and product teams for new brands and or product lines
- Demonstrating ownership of our Audi/VW product catalog
- Be able to create win-win partnership with vendors.
- ECS Tuning offers a competitive compensation package including excellent Medical, Vision, and Dental coverage, 401K retirement plan and paid vacation.
