What are the responsibilities and job description for the Branded Content Marketing Lead position at Entravision?
About Entravision
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Branded Content Marketing Lead
Santa Monica, CA | Full Time
COMPENSATION RANGE: 70,000.00 - 90,000.00
As a part of Entravision’s Marketing Department, the Branded Content Local Lead will focus on being the
creative backbone for Entravision’s salesforce; Local Sales. This role will
develop business opportunities leveraging our proprietary branded content programs
on our linear and digital platforms (Spanish and English language Radio,
Television, Digital and Events). This is an exciting opportunity to be an
integral part of the creative center of the company's U.S. media division
influencing truly innovative and engaging multiplatform proposals and
executions across the country. SUMMARY The Branded Content Local Lead reports
directly to the Head of Branded Content. The role will be responsible for
ideation and the creation of multi platforms and multi-asset campaign ideas
that connect the company offerings in a creative and effective manner. The
right candidate will bring their special brand of creativity and collaboration
to the table and be excited to be tasked with being the IDEA person for the branded
content team. The person you can always count on to connect different products
and strategies to not only convince but wow clients every day.
The local lead will be an integral part of a marketing team and will be tasked
with taking ownership of creating coalesced concepts for sales executives
looking to capitalize on branded content opportunities.
RESPONSIBILITIES
●Curate effective & compelling case studies that can be leveraged to further develop new business and upsell our products across channels
●Be a creative collaborator that creates ideas and concepts that are authentic and powerful for all channels
●Work closely with marketing production and CES teams (Social Media Content Creators) to optimize the effectiveness of content ideas.
●Consistently connect with Sales leadership and team to ensure synergy.
●Consistently connect with Audio and Television Content leadership to stay informed on all content opportunities and Radio / TV talent up-dates.
●Champion the virtues of Branded Content and work closely with the Head of Branded Content to create calendars and internal communication strategies.
●Stay up to date with the latest media and platform trends
Required
Education and Experience
POSITION TYPE/EXPECTED HOURS OF WORK
This is a Full Time position. Actual schedule and hours may vary.
SUPERVISORY RESPONSIBILITY
Reports directly to Head of Branded Content
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply
