What are the responsibilities and job description for the Paid and Social SEM Team Lead position at Entravision?
Paid SEM Team Lead
Location: McAllen, Texas
Department: US Digital
Position’s mission: Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s paid social media efforts. This role will manage a small team responsible for trafficking and managing our local client’s digital campaigns with a focus on Paid Search campaigns on SEM platforms. Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative , and excited about helping clients meet their goals and objectives through strategic executions and analysis.
This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.
What you’ll do:
Perform daily management of paid search campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities
Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
Help guide creative based on performance and results if required
Monitor and proactively optimize on-going campaigns for various clients
Assign work to your team of traffickers or junior campaign managers.
Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.
Keep up with the latest innovations in paid search tactics and features
Ensure all deliverables meet our service level agreements
Requirements
Minimum education level required: Secondary X University X Postgraduate Others (student)
Skills
Bachelor degree / Student in marketing, business or equivalent work experience.
Fluency in English is required.
2-4 years of PPC/Paid Search experience.
Experience and understanding of bid management paid search best practices, optimization concepts and analytics tools.
Knowledge of digital ad ecosystem and familiarity with paid social ad and SEM platforms, Kenshoo, Marin, Nanigans,Matchcraft and Google Analytics.
Comfortable communicating with Account Management Team, Sales Team and Client.
Facebook Blueprint Certification and Google Ads certification a plus.
Exhibit strong attention to detail and comprehensive follow through
Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
Work efficiently, are dependable and have an entrepreneurial spirit.
Team player who helps contribute wherever needed
Ability to thrive in fast paced, dynamic environment
Keep a pulse on the job market with advanced job matching technology.
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a Paid and Social SEM Team Lead?
Sign up to receive alerts about other jobs on the Paid and Social SEM Team Lead career path by checking the boxes next to the positions that interest you.
