What are the responsibilities and job description for the Paid Search, YouTube & Email Team Lead position at Entravision?
JOB DESCRIPTION: Paid Search, YouTube & Email Team Lead
Location: McAllen, TX
Department: US Digital
Position’s mission: Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s SEM, YouTube Ad and Email efforts. This role will manage a small team responsible for trafficking and managing our local client’s digital campaigns with a focus on Paid Search and YouTube campaigns on Google Ads as well as Email Marketing. Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative, and excited about helping clients meet their goals and objectives through strategic executions and analysis.
This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.
What you’ll do:
Manage paid search campaigns daily, including campaign launches, budget management, bid management, ad copy writing, analytic tracking and optimizations and reporting.
Identify, research and determine best course of action to execute clients' marketing goals through paid social media opportunities
Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
Help guide creative based on performance and results if required
Monitor and proactively optimize ongoing campaigns for various clients
Assign work to your team of traffickers or junior campaign managers.
Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.
Keep up with the latest innovations in paid search tactics and features
Ensure all deliverables meet our service level agreements
Requirements
Minimum education level required: Secondary X University X Postgraduate Others (student)
Skills
Bachelor degree / Student in marketing, business or equivalent work experience.
2-4 years of hands-on-keyboard PPC/Paid Search experience with Google Ads or Search360
Previous experience managing Search budgets of $25K /month for call-based lead conversions.
Experience and understanding of bid management paid search best practices, optimization concepts and analytics tools.
Excellent communication skills. Client-facing experience desired.
Google Ads certification a plus.
Exhibit strong attention to detail and comprehensive follow through
Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
Work efficiently, are dependable and have an entrepreneurial spirit.
Team player who helps contribute wherever needed
Ability to thrive in fast paced, dynamic environment
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