About Entravision
Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Team Lead Programmatic
McAllen, TX | Full Time
Role Overview
Entravision
is looking for a Team Lead. You will be
a key member of our team focused on the strategy, execution and optimization of
advertising campaigns that drive quantifiable results for our clients. You will
also advance the expertise of existing team members through on-the-job training
and development of best practices. The role requires an individual that is
passionate about technology and has a strategic mindset that understands our
clients marketing objectives. The Team Lead will work closely with specialized
groups at Entravision, including Sales Planning, Account Management and Sales
to design, implement and maintain digital tracking that is required.
Key Responsibilities
- Understand the business goals of our clients, their customers and translate that knowledge into an effective ad tracking, tagging and trafficking strategy
- Develop and implement processes and ensure that Entravision’s’ digital ad-op capabilities remain competitive in the industry
- Work with the Account Management teams to align campaign goals with measurement tagging strategy, ensuring digital tracking is in place to measure quantifiable metrics and attribution models (e.g. KPIs, ROI, ROAS, CPA, engagement, brand lift, MMX, etc.)
- Working knowledge of 3rd party ad servers (i.e. DCM and Sizmek), and measurement platforms like Placed and Nielsen.
- Responsible for organizing and trafficking digital assets on ad serving platforms including The Trade Desk, DV360, Adswizz, Triton.
- Work closely alongside measurementpartners and account management team to define requirements and make recommendations that ensure seamless workflow and consistency in reporting processes
- Perform QA, pre-launch testing and proactive ongoing testing and maintenance to maximize up-time
- Troubleshoot tracking-related issues, analytics reporting/delivery discrepancies and implementation
- Proactively identify opportunities for improvement and recommended implementation plan based on industry best practices as well as feature releases on our core ad serving platforms (The Trade Desk, DV360, Adswizz, Triton)
- Optimize campaigns on an ongoing basis that deliver against the clients’ campaigns KPIs.
- Abide by the specific policies and procedures of our clients, including client specific GDPR, CCPA, HIPPA and other requirements
- Mentor and train existing team members
- Other duties as assigned
Required Education and Experience
- 6 year of experience in digital Ad Ops or Ad Tech role, agency side experience desired
- BS/BA required, Marketing, Communications, Advertising/Media preferred; or equivalent experience
- Well versed in The Trade Desk, DV360, Xandr, Amazon Ads and/or other DSP
- Previous experience running CTV/OTT, Digital Audio or Online Video campaigns
- Experience running and optimizing campaigns using third-party ad tags
- Experience with HTML coding, JavaScript, IAS wrapper tags, and UTM parameter tracking.
- Previous experience optimizing campaigns for clients using 3rd party measurement and fraud vendors like DoubleVerify, Nielsen verified audiences.
- Previous experience running and analyzing Brand Lift or Foot Traffic campaigns
- Exceptional organizational skills, multi-tasking capabilities, time management skills and detail oriented
- Strong written, verbal communication and presentation skills
- English Fluency required
POSITION TYPE/EXPECTED HOURS OF WORK
This is a Full Time position. Actual schedule and hours may vary.
SUPERVISORY RESPONSIBILITY
Reports directly to Director, Ad Operations
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply
