What are the responsibilities and job description for the Director of Sales and Marketing position at Environmental Testing and Consulting?
Job Title: Director of Sales and Marketing
Position Overview
ETC is seeking a dynamic and experienced Director of Sales and Marketing to lead and grow our sales and marketing operations. This key leadership role is responsible for designing and executing sales strategies that align with company goals, driving revenue growth, and fostering a team culture rooted in professionalism, integrity, adaptability, and excellence. The ideal candidate is a strategic thinker, a proactive leader, and an effective communicator who thrives in a fast-paced, client-focused environment.
This individual will collaborate closely with executive leadership to expand ETC's market presence in environmental testing, laboratory analysis, and consulting services—with a specialized focus on asbestos, lead, mold, and industrial hygiene.
Key Responsibilities
Strategic Sales & Marketing Leadership
- Lead, manage, and hold the sales and marketing team accountable to clear performance metrics and ETC Core Values.
- Translate company vision into executable sales and marketing strategies.
- Optimize team structure, processes, and tools to achieve revenue goals in alignment with business objectives.
- Use data analytics and CRM tools to inform territory management, opportunity prioritization, and forecasting.
- Represent ETC at industry events and trade shows to build brand presence and establish new business opportunities.
Team Development & Performance Management
- Recruit, train, coach, and retain top-performing sales and marketing professionals.
- Set clear expectations and performance metrics; align individual roles with quarterly and annual goals.
- Foster a culture of high engagement and continuous improvement.
- Ensure team members are technically proficient and articulate ETC services with confidence and integrity.
- Conduct regular field observations and performance reviews with feedback grounded in measurable outcomes.
Cross-Functional Collaboration
- Partner with Operations, Laboratory, and Field Services teams to align sales commitments with service capabilities.
- Maintain open communication between technical and sales staff to ensure a seamless client experience.
- Collaborate on service development and enhancements to stay competitive and responsive to market needs.
Operational Excellence & Planning
- Manage the full scope of sales operations, including budgeting, reporting, and process improvement.
- Implement systematic approaches to pricing, contract approvals, and ROI tracking.
- Maintain rigorous compliance with CRM usage and regulatory standards in all marketing collateral.
- Participate as a key member of the company’s EOS Leadership Team, contributing to annual and quarterly strategic planning sessions.
- Drive strategic market research initiatives and lead the development of new services in response to evolving industry trends.
Ideal Candidate Profile
Personal & Behavioral Characteristics
Consistently demonstrates ETC’s Core Values:
- Professional Expertise
- Personal Integrity
- Exceeds Client Expectations
- Embraces Teamwork
- Adapts to Changing Needs
- Exhibits Positivity
- Self-starter with a high “figure-it-out” factor—proactive, resourceful, and solution-oriented.
- Visionary and strategic thinker capable of translating goals into actionable plans.
- Exceptional communicator—able to clearly articulate complex environmental services in client-centric language.
- Resilient and adaptable, able to navigate and lead through the dynamic nature of the environmental services industry.
- Strong business acumen with a clear understanding of the economics of laboratory operations and environmental consulting.
- Deep commitment to ethical business practices and environmental stewardship.
Required Qualifications
- Bachelor’s degree required; MBA or advanced degree preferred.
- 6–10 years of successful experience in sales leadership roles (Director or VP level).
- Proven track record of leading and growing high-performance sales and marketing teams.
- Experience in consultative selling within environmental services or related technical/scientific fields.
- Knowledge of EPA, OSHA, AHERA regulations and government contracting processes.
- Minimum 2 years of practical experience or background in environmental compliance or testing.
- Familiarity with CRM systems and sales analytics tools.
Preferred Qualifications
- Experience in the Environmental Consulting Services industry.
- Industry certifications (e.g., CHMM or similar) are a plus but not required.
