What are the responsibilities and job description for the Senior Manager of Data & Analytics position at Envisionit Media?
Envisionit, an award-winning digital marketing agency based in Chicago, is seeking an Senior Manager of Data & Analytics to join our growing team. Our clients span a number of industries including CPG, Emerging Tech & Tourism, and our teams boast many talents across the spectrum of digital. We firmly believe you should enjoy what you do every day, so we make passion a priority. You will work alongside a tight-knit bunch of seriously talented people who genuinely like each other, have fun and work hard for the collective success.
The Role
The Senior Manager of Data & Analytics will bridge the gap between complex data analytics and effective marketing strategies for top brands. Reporting to the Head of Data & Analytics, this business-minded team player will be responsible for leading the end-to-end design & delivery of program data, measurement and testing strategies, and oversee Engineers on technology & dashboard needs required for program enablement. This role will work cross-functionally with internal creative, account, strategy and media team stakeholders and external clients to share data-driven insights that propel marketing initiatives, fuel business growth and make marketing investment decisioning easy.
Candidates should be effective communicators, results-oriented, solutions-driven and be able to drive insights into actions that tell a story and improve business outcomes. Business & marketing technology knowledge, data analysis and interpersonal skills are needed to thrive in this executive-facing position.
Key Responsibilities
- Design and implement advanced analysis and testing methods, such as geo lift, A / B split, MVT testing, and other incremental experimentation to optimize marketing strategy execution
- Analyze and interpret data across multiple marketing channels (i.e. paid search, paid social media) to provide critical insights for decision-making
- Utilize customer segmentation, marketing optimization, propensity modeling, churn analysis, customer lifetime value analysis and customer journey analytics to refine and sharpen our marketing campaigns
- Masterfully craft visual narratives to share insights and tell stories backed by data, statistics and making them accessible for different audiences
- Generate comprehensive reports that encapsulate analytical findings, presenting them in a clear, concise and compelling manner
- Coordinate data integration projects to seamlessly merge diverse data sources for comprehensive reporting
- Develop and implement conceptual data frameworks to enable measurement strategies across project lifecycles
- Evaluate new online and offline data opportunities, constantly seeking innovative solutions to complex challenges
- Champion innovation by staying ahead of industry trends and integrating new methodologies, tools, and approaches to deliver business results
Qualifications
The salary range for this position is $90,000 - 105,000 USD. This is a good-faith estimate of the base pay scale for this position and offers will ultimately be determined based on experience, education, skill set, and performance in the interview process.
Our benefits include :
Due to the high volume of applicants, we are not currently accepting phone calls about employment opportunities or application status. In addition, we cannot pay for relocation expenses or act as an immigration sponsor at this time. Please peruse our website and socials to learn more about us : http : / / www.envisionitagency.com
Envisionit is an Equal Opportunity Employer and our employees are people with diverse strengths, experiences and backgrounds, who share a passion for the work we do. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employee's points of view are key to our success, and inclusion is everyone's responsibility. Envisionit is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact HR Manager, Ali Aguilar at ali.aguilar@envisionitagency.com or 312-262-6602.
Envisionit. Enjoy your agency™
Salary : $90,000 - $105,000
