What are the responsibilities and job description for the Regional Trade Marketing Manager position at Envista Holdings?
Job Description : The Regional Trade Marketing Manager will own the execution of the downstream marketing funnel in the territory to deliver consistent sell-out growth. In cooperation with the CM / RL continuously design and update the local marketing strategy and translate the strategy into funnel execution to achieve growth targets. For areas where sell out data is not available, the owner of this position will work with local teams to obtain sell out data. This position will be working directly with the North America Marketing team on execution of product launches, branding, campaigns and channel advertising for the Canadian market.ESSENTIAL DUTIES AND RESPONSIBILITIES : Develop and Execute Marketing Strategies : Devise and implement marketing plans and programs to support distributor partners in achieving sales-out growth targets.Collaborate with Dealer Partners : Conduct regular meetings (at least 1x every 2 months) with sales and marketing leaders of dealer partners to ensure effective marketing funnel execution and explore opportunities for sales expansion.Create Compelling Marketing Materials : Manage the creation and development of marketing materials, including creative content, sales aids, and promotional content.Budget Management : Responsibility for the marketing budget, ensuring maximum ROI to drive sell-out growth.Performance Monitoring : Monitor and report on key performance metrics, such as sales, ROI, and market share.Relationship Building : Establish and maintain strong relationships with key contacts within distributor marketing and product management departments.Event Coordination : Coordinate and participate in distributor trade shows and other marketing events organized by distributors.Market Intelligence : Gather Voice of Customer (VOC) feedback on industry trends and best practices through competitive analysis, focusing on price positioning, new product launches, and marketing activities.Regulatory Compliance : Ensure that all marketing activities comply with regulatory and legal requirements.Product Training : Conduct training sessions for both internal sales teams and dealer partners’ sales and marketing teams, focusing on current and new products. Highlight key selling points, value propositions, and differentiators.Customer Engagement and Support : Conduct regular visits to end customers to understand their needs, gather feedback, and provide support. Collaborate with distributor partners during these visits to ensure alignment and address any issues directly.Customer Feedback Integration : Collect and analyze customer feedback to continuously improve marketing strategies, product offerings, and overall customer experience. Implement changes based on feedback to meet customer expectations.Customer Relationship Management : Develop and nurture strong relationships with key customers, acting as the primary point of contact for marketing-related inquiries and support. Ensure customer satisfaction and loyalty through regular communication and personalized service.Direct Communication Channels : Manage and optimize direct communication channels with customers, such as email newsletters, social media interactions, and customer service hotlines, to keep them informed about new products, promotions, and company news.Customer Experience Enhancement : Work closely with the sales and customer service teams to enhance the overall customer experience. Address customer concerns promptly and effectively, ensuring a positive and seamless interaction with the brand.Customer-Centric Marketing Initiatives : Develop and execute customer-centric marketing initiatives, such as loyalty programs, special promotions, and targeted campaigns, to increase customer engagement and retention.Customer Event Coordination : Plan and coordinate customer-focused events, such as product demonstrations, webinars, and workshops, to provide valuable insights and build stronger relationships with end customers.Customer Data Analysis : Utilize customer data and analytics to identify trends, preferences, and opportunities for personalized marketing efforts. Tailor marketing strategies to better meet the needs and preferences of different customer segments.Incidental Duties : The above statements describe the general nature and level of work being#J-18808-Ljbffr
