What are the responsibilities and job description for the Student Marketing Analyst Specialist position at EP ASU Enterprise Partners?
Student Marketing Analyst Specialist
ASU Enterprise Partners is an efficient network of highly skilled teams; it is comprised of a full complement of professional services that work in concert with specialized business units to provide full resources and extend Arizona State University’s ability to achieve its charter.
We are seeking a data-driven Student Assistant, Marketing Analyst Specialist to join our marketing data analytics team. The ideal candidate will be responsible for collecting, analyzing, and interpreting marketing data to inform strategic decision-making and optimize digital environments and marketing campaigns. As a key member of the Data, Analytics, and Insights (DAI) team, you will collaborate with other team members to align our efforts with business objectives and deliver value to our stakeholders. The Marketing Analyst Specialist will play a crucial role in measuring marketing performance, identifying trends, and uncovering actionable insights to drive business growth.
This position will require approximately 20 hours per week.
What you'll do:
Data collection and analysis: Collect and analyze marketing data from various sources, including website analytics, search engine optimization, social media, communications, paid media, and CRM systems.
Performance measurement: Track and measure the effectiveness of marketing campaigns and digital environments, including ROI, conversion rates, and other key performance indicators (KPIs).
Reporting and insights: Develop comprehensive reports and presentations that summarize marketing performance, highlight key trends, and provide actionable recommendations to improve effectiveness of campaigns and digital environments.
Campaign optimization: Collaborate with marketing team members to optimize marketing campaigns based on data-driven insights.
A/B testing analysis: Evaluate A/B tests to measure effectiveness of different marketing strategies and tactics.
Data visualization: Create visually appealing dashboards and reports to communicate complex data insights to stakeholders.
What you'll need:
Familiarity with quantitative analysis
Familiarity with qualitative analysis
Strong problem-solving skills and ability to learn new concepts and technologies quickly
Familiar with concepts related to website performance, search engine optimization, and communications
Strong leadership, communication, and collaboration skills.
Passion for innovation and commitment to continuous learning.
Relevant qualifications:
Currently pursuing a degree (Bachelor’s, Master’s, or Graduate) in marketing analytics or related program at ASU.
Preferred education and experience:
Minimum of 2 years in marketing analytics
Completed relevant coursework in areas such as website analytics, search engine marketing and optimization, strategic communications, or related disciplines
Certified in Google Analytics
Demonstrate experience in data analytics
Preferred skills and abilities:
Familiar with the following marketing technologies:
Google Analytics, Google Tag Manager, Google Search Console, Optimizely, Salesforce Marketing Cloud
Benefits:
Hybrid work schedule. We work from home two days a week!
$30 bi-weekly cell phone reimbursement
Hands-on experience in a professional environment
Professional development plans
Opportunity to network with ASUEP leaders and other ASU students
Access to LinkedIn Learning and their 8,000 courses
Professional skills workshops
At ASU Enterprise Partners:
We serve.
We serve the faculty and staff of ASU to bring them resources so they can do all the great things that they do.
We innovate.
We’re always looking for new ideas, new solutions, new approaches and new ways to address the challenges facing ASU.
We engage.
We engage our donors, philanthropists, investors and partners, connecting them to ASU and helping them share their time, talent and treasure.
We care.
When we serve, innovate and engage, it shows that we care — about faculty, staff, donors, fellow employees and other partners as we bring resources to ASU.
ASU Enterprise Partners and its subsidiaries is an equal opportunity employer that is firmly committed to promoting justice, equity, diversity, and inclusion within our organization and throughout our sphere of influence. Because we embrace a spirit of innovation and achievement, we will endeavor to maximize the talent and potential of all employees, directors, and volunteers through bold and strategic action aimed at building success and a sense of belonging. All employees are expected to act in good faith to support these actions and to not impede the efforts of others to build a just, equitable, diverse, and inclusive organization.
ASU Enterprise Partners is an Equal Opportunity Employer
Salary : $30
