Community Engager

Community Engager

A community engager must be able to think and act quickly but strategically, stay on the pulse of competitive and social media activities, and industry trends. Should have a strong interest in social content, content creation, a love for meme culture and trends. Focused on nurturing social communities for national brands, this role spans content management, insight generation, and executing social strategies within EP Co. A strong cultural pulse and effective collaboration across social media functions are key.

Responsibilities:

• Content Creation & Management
  • Write and post content on social media platforms (like Instagram, TikTok, Twitter, LinkedIn, etc.).
  • They make sure the content and responses fit the brand's voice and what the audience cares about.
• Social Listening & Trendspotting
  • They keep an ear to the ground, monitoring what people are saying online about the brand and its industry.
  • They track trending topics and shifts in online culture (memes, viral moments, subcultures) to keep the brand relevant.
• Community Engagement
  • They interact with followers, replying to comments, answering DMs, and starting conversations, to keep the audience engaged and happy.
  • They might run giveaways, events, or fun campaigns to make the community feel involved and loyal to the brand.
• Strategic Collaboration
  • They work with other teams (like account, strategy, creative, and production) to make sure social insights influence bigger campaigns and brand decisions.
• Analytics & Reporting
  • They regularly check how posts and campaigns are performing (likes, shares, reach, engagement rates).
  • They build reports (weekly/monthly/quarterly) to show what’s working and what’s not, and adjust strategies based on those insights.
  • They share learnings with both internal and external teams to help optimize the work.
• Influencer Management
  • They find, recommend, and collaborate with influencers.
  • They manage contracts, content, and creative direction for influencer partnerships with support from strategy and business affairs.
• Thought Leadership
  • They help internal and external teams understand the power and potential of social media.
  • They’re a go-to resource for social creativity and innovation within the agency and for our client partners. 
    

Qualifications:

• 2-5 years of experience in community management, with a focus on content, copywriting, analytics, and engagement.
• Proven ability to identify and leverage trends within online communities to drive engagement.
• Creative thinker with a passion for cultivating vibrant and interactive online communities.
• Proficient in social media platforms, community management tools, and content creation software.
• Ability to create content, including social video, captions, and social photography.
• Exceptional written and verbal communication skills, with a keen understanding of brand voice.
• Comfortable with copywriting and able to execute creative quickly.
• Strong analytical skills, capable of interpreting data to inform strategy and measure performance.
• Attention to detail, organization, and time management.
• Kindness, self-motivation, entrepreneurship, and innovative thinking are important personal characteristics that will make a difference.