What are the responsibilities and job description for the Product Marketer position at EPIC Health System LLC?
Product Marketer – Drive Innovation in Healthcare
Location: On-site in Southfield, MI
About EPIC Health
At EPIC Health, we are not just another healthcare provider—we are redefining what’s possible in patient-centered care. We serve the frail, the vulnerable, and those who care for them, delivering innovative, high-quality healthcare solutions. As we continue to grow and expand into new markets, we need a Product Marketer to help shape, test, and scale our emerging service lines.
What You’ll Do
As our Product Marketer, you will play a key role in launching and refining new service lines, ensuring they resonate with the right audience. This role requires a data-driven, strategic thinker who is passionate about testing, learning, and optimizing. You will:
- Test Product-Market Fit – Conduct A/B split testing to assess how new services resonate with different audiences and through various marketing mediums.
- Develop Brand Voice & Positioning – Work closely with the content marketing team to craft a compelling brand voice that speaks directly to our target market.
- Shape & Tell the Brand Story – Create content, imagery, and messaging that bring our new healthcare offerings to life in a way that deeply connects with our audience.
- Gather & Apply Customer Insights – Use direct customer feedback and data analytics to refine messaging, positioning, and go-to-market strategies.
- Optimize Multi-Channel Strategies – Test and refine different marketing channels (social, digital, paid, direct, and more) to find the most effective paths to patient and provider engagement.
- Measure & Improve Performance – Use strong analytical skills to track what’s working, what’s not, and how we can continuously improve.
- Collaborate Across Teams – Partner with content marketing, operations, and leadership to ensure successful product launches and sustained growth.
Who You Are
You will thrive in this role if you:
- Have 3 years of experience in product marketing, growth marketing, or a related field.
- Are skilled in A/B testing, market research, and analytics-driven decision-making.
- Have strong storytelling abilities and can create content that connects with the right audience.
- Understand customer psychology and behavior, using insights to refine marketing strategies.
- Have experience in healthcare marketing or launching new service lines (preferred but not required).
- Can work cross-functionally and manage multiple projects at once in a fast-paced environment.
Why Join EPIC Health?
At EPIC Health, you’ll have the unique opportunity to shape the future of healthcare marketing by helping us launch and scale innovative service lines. We offer:
- Competitive salary
- Health, Vision, and Dental Insurance
- Paid Time Off and Holiday Pay
- 401(k) Retirement Plan
- Professional development and career growth opportunities
- A dynamic, mission-driven team that is redefining healthcare
Ready to Make an Impact?
If you are passionate about bringing new healthcare solutions to market, testing what works, and refining messaging that truly resonates, we want to hear from you.
Apply today and join a team that’s redefining what’s possible in healthcare - www.epichs.org.
Background checks are required for this role.
