Mgr, Demand Generation

Key Responsibilities:

• Develop and manage short—and long-term multi-channel campaigns and tactics to drive qualified leads and build the sales pipeline.

• Manage the marketing budget, ensuring optimal allocation to achieve the highest quality and quantity of leads while securing buy-in and support from senior leadership and stakeholders.

• Collaborate cross-functionally with product marketing, sales, and the broader marketing team to align efforts and maximize lead quality.

• Utilize data and analytics to assess and enhance the performance of demand-generation initiatives. Report on campaigns’ ROI and marketing/sales funnel metrics.

• Partner with the product marketing team to develop content targeting customers throughout their lifecycle.

• In collaboration with product and sales teams, identify new target audiences and create tailored campaigns.

• Maintain consistent communication with Business Development Representatives (BDRs), sales, and leadership to raise awareness of marketing programs, share activity updates, and gather feedback.

• Identify and engage with key industry associations, buying groups, or co-ops to establish Epicor Automotive Aftermarket as a leader in the industry through thought leadership and demand generation initiatives.

• Negotiate contracts and agreements with external vendors providing services or materials to support lead generation programs.

• Implement A/B testing strategies and execution across all channels to determine effective approaches before making significant investments.

Requirements:

• Strong verbal and written communication skills

• Strong analytical and solution-oriented skills

• Experience in leading marketing initiatives

• Experience in both digital and in-person marketing

• Proven ability to lead a team toward defined short- term and long-term goals

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About Epicor

At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain.

We’re Proactive, Proud, Partners .

Competitive Pay & Benefits

• Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.

• Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.

• Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.

• Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development.

• Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.

• Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.

• Global Mobility: Comprehensive support for international relocations and permanent residency processes.

Equal Opportunities and Accommodations Statement

Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you— that’s who we’re interested in. If you have interest in this or any role- but your experience doesn’t match every qualification of the job description, that’s okay- consider applying regardless.

We are an equal-opportunity employer.