Sr. Product Marketing Manager | AI

Product Marketing is the strategic engine behind our marketing go-to-market efforts—crafting positioning, messaging, and content that resonates with decision-makers across the industries that make, move, and sell the world’s products. As we expand our AI portfolio, Product Marketing plays a vital role in turning complex innovation into clear customer value.

Role Overview

We’re looking for a strategic, execution-focused Senior Product Marketing Manager for AI to lead the marketing go-to-market strategy for Epicor’s AI-powered solutions. You’ll craft compelling, differentiated messaging, drive adoption, and position Epicor as a leader in AI for ERP.

This role works cross-functionally with Product, Sales, and the wider Marketing organization to shape Epicor’s AI narrative—developing messaging and content for both technical (data scientists, ML engineers, technical architects) and business (C-level, Finance, Ops) audiences. You’ll play a key role in thought leadership, content strategy, and global marketing influence—ensuring our AI offerings resonate across industries, company sizes, and regions.

What You Will Be Doing

Go-to-Market & Positioning

• Own the marketing GTM strategy and planning for Epicor’s AI-powered solutions and embedded AI capabilities.
• Translate complex AI into differentiated, easy-to-understand messaging for both technical and business audiences across industries and company sizes, highlighting business value and outcomes.
• Collaborate with product and industry marketing teams to deliver content, updates, and enablement materials.
• Create and execute the go-to-market plans for product launches and releases.
  
  

Content & Digital Marketing

• Develop high-impact content for both customer-facing and sales-facing channels—including website copy, blogs, videos, success stories, presentations, and whitepapers.
  
  

Sales Enablement & Customer Engagement

• Create and deliver sales training, competitive analysis, FAQs, and sales playbooks to empower Sales and Partners with effective AI messaging.
• Establish a regular cadence of content updates, product announcements, and enablement sessions to ensure alignment across Sales, Partners, and Customer Success teams.
• Engage with customer advisory boards and other feedback loops to ensure messaging aligns with real-world challenges and adoption drivers.
• Represent Epicor at industry events, webinars and other customer facing activities
  
  

Thought Leadership & Marketing Innovation

• Pilot new marketing programs and demand generation initiatives to capture AI mindshare and increase sales pipeline and product adoption.
• Monitor trends in AI, global regulations, governance, sustainability, and ethical AI considerations to refine both positioning and product messaging in response to market shifts.
• Build and maintain a strong digital presence across social media and industry platforms to showcase Epicor’s AI capabilities.
  
  

What You Will Likely Bring

• 5 years of product marketing experience in SaaS, cloud, or enterprise software, with experience in AI/ML technologies.
• A strong mix of technical and business skills - comfortable in engaging across marketing, product management, and engineering teams
• Solid knowledge of modern AI technologies (ML, NLP, GenAI, RAG, prompts, etc.) and an understanding of data maturity, AI trends, and their business impact.
• Awareness of global AI adoption trends, emerging regulations, and regional nuances that influence go-to-market strategies.
• Proven ability to engage both technical (AI/data teams) and business (C-level, Finance, Ops) audiences with clear, compelling messaging.
• Track record of developing and executing GTM strategies that drive awareness, pipeline growth, and product adoption—supported by strong storytelling and content creation.
• Excellent communication and presentation skills; experience presenting at conferences, webinars, and customer events.
• A proactive, flexible mindset to fast-moving, often ambiguous environments—essential for success in the ever-changing AI market.
  
  

#HYBRID

About Epicor

At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain.

We’re Proactive, Proud, Partners.

Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs.

Competitive Pay & Benefits

• Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
• Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
• Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
• Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
• Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
• Global Mobility: Comprehensive support for international relocations and permanent residency processes.
  
  

Equal Opportunities and Accommodations Statement 

Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you—that’s who we’re interested in. If you have interest in this or any role- but your experience doesn’t match every qualification of the job description, that’s okay- consider applying regardless. 

We are an equal-opportunity employer. 

Range

Minimum: $70,000 USD Maximum: $200,000 USD

The salary range provided reflects the national average for this job title and does not represent compensation specific to Epicor Software Corporation. Actual compensation will vary based on experience, qualifications, and market factors relevant to the position.

Recruiter

Carly Solem