What are the responsibilities and job description for the Demand Generation Manager position at Eppo, Inc?
At Eppo, we are building the future of experimentation, so that every company can have an entrepreneurial, customer oriented culture. We believe that AB experiments uniquely put customers at the center of product decisions instead of political processes.
Our next-gen platform allows companies to 10x their volume of AB experiments by embracing the full technical rigor of engineering and statistics while focusing intensely on the evangelism of results and accessibility to business users. We are built for the modern cloud infrastructure, with easy integrations and an emphasis on privacy and security.
Our team is made up of veteran product builders from Airbnb, Slack, and Snowflake, and our product is powering experimentation at some of top companies around the world. We've raised over $47M funding backed by top-tier venture firms like Innovation Endeavors, Icon Ventures, Menlo VC, and Amplify Partners. See our Series B announcement here.
To learn more about our company culture, what to expect during the interview process, and what drives us here at Eppo, check out How We Work. You can also watch a demo of Eppo on our homepage and read more on our blog!
Note : There have been recent reports of fraudulent emails from people impersonating the Eppo talent team. All legitimate correspondence from Eppo will come only from geteppo.com. Anything else should be reported to LinkedIn as a scam. For more information on these fake job scams, you can see this resource from the FTC : https : / / consumer.ftc.gov / consumer-alerts / 2023 / 08 / scammers-impersonate-well-known-companies-recruit-fake-jobs-linkedin-and-other-job-platforms
We are seeking a Digital Marketing Specialist to lead our digital marketing efforts with a focus on both paid and organic strategies. This role is crucial for driving pipeline growth, maximizing ROI on marketing investments, and effectively managing campaigns from strategy to execution.
Key Responsibilities :
- Paid campaigns with purpose : Develop and manage paid media campaigns across platforms like Google Ads, LinkedIn, and explore new channels that suit our ICP. You'll ensure every dollar is working hard, driving qualified leads and optimizing ROI. You can work well managing internal and external (vendors) to drive results.
- Own all channel distribution : We have the team to build out the content, events, and product strategy, you will be the person to select the channels to get it all noticed! You know how to get noticed by search engines and humans alike, can read the data to determine best channels to push investment into, and you're not afraid to jump in where necessary to support the team (you need a dedicated landing page to optimize a paid campaign? Work with our content / SEO to write SEO-friendly copy and content.)
- End-to-End Campaigns : Plan, execute, and optimize campaigns across all stages of the customer journey-from top-of-funnel (TOFU) awareness to bottom-of-funnel (BOFU) conversions. You'll work closely with sales and product teams to ensure alignment and deliver results.
- ROI obsessed : Numbers tell the real story, and you know how to read them. Track, analyze, and report on the performance of paid and organic efforts, always with an eye on how it impacts the pipeline and business growth.
- Channel-savvy : You've mastered the main digital marketing channels-whether it's paid search, social, or email. You know when to go broad for awareness and when to drill deep with account-based marketing (ABM) for high-value leads.
Ideal Candidate Qualifications :
Why Eppo?
We're not just looking for a digital marketer-we want someone who's passionate about driving growth, curious about what works, and eager to experiment. At Eppo, you'll have the freedom to innovate and the data to back it up. If you love building high-performing campaigns, optimizing every click, and driving measurable impact, we'd love to chat!
At Eppo, we are committed to creating an equitable and inclusive workplace, offering competitive compensation, and fostering a culture that encourages entrepreneurship and growth. The estimated salary range for this role is $140,000-$180,000, depending on experience.
Benefits & Perks
Salary : $140,000 - $180,000
