Audience Director - Reports to: Senior Vice President, Editorial

Company Description

About Us

Equal Entertainment operates the most established, most recognized, and most talked-about media brands serving the LGBTQ market. Our award-winning content is delivered within a dynamic portfolio of media properties that are rich in history, culture, news, entertainment, fashion, and photography. Together, these properties capture the many facets of the LGBTQ experience and reach millions of readers and viewers every month.

Job Description

About the Role:
Equalpride, the parent company of leading LGBTQ brands such as The Advocate, Out, and PRIDE.com, is seeking a results-driven Audience Director to lead our audience growth strategies. This pivotal role focuses on expanding our reach, enhancing engagement, and identifying monetizable opportunities across platforms. As a player-coach, you will combine strategic leadership with hands-on work, directly contributing to social media and video efforts while mentoring your team to drive measurable growth.

Key Responsibilities:

• Strategic Leadership: Develop and execute audience growth strategies across search, social media, push alerts, email newsletters, syndication partnerships, and news aggregators.

• Hands-On Contribution: Actively manage and optimize social media accounts, creating and scheduling posts, engaging with audiences, and analyzing performance to identify opportunities for improvement.

• Video Collaboration: Work directly with the video team to develop and implement effective strategies for social video, ensuring content is optimized for engagement and platform-specific best practices.

• Team Management: Oversee and provide day-to-day feedback and support to the social media managers, while fostering their professional growth and encouraging innovative approaches.

• Data-Driven Insights: Partner with the SVP of Editorial and COO to analyze audience data and identify areas of opportunity both on and off-platform.

• Collaboration: Work closely with social media managers and site directors to implement strategies that grow and diversify our audience base.

• Monetization Focus: Expand monetizable opportunities to revenue-driving initiatives on social platforms, emails and other direct-to-audience platforms.

• Platform Growth: Prioritize growth on platforms such as YouTube, TikTok, and Facebook to leverage better monetization opportunities.

• Innovation and Optimization: Continuously analyze and refine tactics to maximize audience reach, with broad latitude to implement new ideas and approaches.

Qualifications

About You:

• Digital marketing or social media expert, preferably with experience in the media/publishing space, with a passion for understanding and optimizing audience behavior.

• Experienced in audience development, with a proven track record of growing traffic and engagement across digital platforms.

• Hands-on experience managing social media accounts and collaborating on video content creation.

• Knowledgeable about social media trends, best practices, and emerging platforms.

• A collaborative leader with excellent communication and organizational skills.

• Data-savvy, with the ability to translate analytics into actionable strategies.

• Comfortable managing multiple accounts and brands, and capable of stepping back from daily workflows to analyze performance and try new approaches.

• Meta, Youtube and other certifications relevant to this role are encouraged.

Additional Information

What We Offer:

• The opportunity to shape the audience strategy for some of the most recognized LGBTQ media brands.

• A supportive and collaborative work environment.

• A competitive salary commensurate with experience.

• Generous benefits, including health insurance, 401(k) match and PTO.

• The chance to make a meaningful impact on growing our audience and increasing revenue opportunities.

Equal Opportunity:
Equalpride is committed to diversity and inclusion in the workplace. We welcome candidates of all backgrounds, identities, and experiences to apply.