What are the responsibilities and job description for the Content Manager - Marketing Job at Equifax, Inc. in Atlanta position at Equifax, Inc.?
This role works closely with marketing, product, data & analytics, and legal & compliance partners to deliver successful customer lifecycle campaigns. This is a great opportunity to join a collaborative team that offers plenty of growth opportunities for a dedicated technical marketer.
What you’ll do
You’ll be communicating with a growing 26.7 million member subscriber base and helping to craft communications like :
Welcome / Onboarding
Upsell and Winback sales copy promoting credit monitoring / identity theft protection products
Lead generation (credit and insurance products)
Retention and churn prevention
Survey invitations
Monthly Newsletters
Educational material on credit-related topics
Administrative product-related comms
What experience you need
BA / BS Degree, preferably in Marketing, Digital Marketing or Technology, or equivalent working experience.
The ideal candidate has at least 2 years' experience in the financial services industry and digital marketing in the email channel.
Proven experience in marketing copywriting and content creation, preferably for consumer financial products or related industries.
Excellent editing and proofreading skills to help us maintain brand voice consistency.
What could set you apart
Visual design skills : Conceptualize, design, and develop engaging digital creative assets, including graphics, animations, videos, and other multimedia content for CRM channels (email, site, and app).
Experience with multi-channel marketing journeys (email, SMS, mobile). Highly effective communicator and skilled relationship-builder. Familiarity writing and / or editing HTML.
Strong aptitude for learning product-specific information and translating it into consumer-friendly messaging.
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