Email Marketing Specialist

As the Email Marketing Specialist, you will be a key player in developing and executing email campaigns that engage prospects and customers while driving business growth. You'll work collaboratively with different teams to ensure our emails are effective, high-quality, and achieve our marketing goals.

The ideal candidate will have in-depth knowledge of marketing automation platforms and understand how to drive and measure meaningful interactions with prospects and customers.

What you’ll do:

• Develop and execute email campaigns:
• Create compelling emails for a variety of purposes (e.g., newsletters, product announcements, event promotions, lead nurturing).
• Manage A/B testing to optimize email subject lines, content, and calls to action.
• Build automated email journeys to guide leads through the sales funnel.
• Collaborate with the Content team to ensure high-quality and engaging email copy.
• Maintain email quality:
• Ensure all emails adhere to Equifax brand guidelines and industry best practices.
• Maintain accurate and up-to-date email lists to maximize deliverability.
• Proofread and receive all approvals before launching emails.
• Troubleshoot technical issues related to email delivery and rendering.
• Stay informed about email marketing regulations (e.g., CAN-SPAM).
• Target the right audience:
• Personalize email content to increase engagement and relevance.
• Work with Marketing Operations to segment email lists based on demographics, firmographics, behavior, and interests.
• Work with key stakeholders on organically growing subscriber lists.
• Leverage data and insights for better targeting.
• Perform operational tasks such as imports and prospect database cleanup.
• Maintain email preferences opt-in and an accurate suppression list.
• Analyze and optimize:
• Monitor and track key email metrics (e.g., open rates, click-through rates, conversions).
• Generate reports to measure email performance and identify areas for improvement.
• Use data-driven insights to continuously optimize email strategies.
• Share email performance results and data-driven insights with stakeholders.
• Use marketing automation tools:
• Use Pardot (our marketing automation platform) and other tools like Stensul to streamline email processes and improve efficiency.
• Build and manage email templates, nurture flows, and landing pages.
• Set up automated email workflows to nurture leads and drive conversions.
  

What experience you need:

• Bachelor’s Degree in Marketing or Communications or equivalent experience
• 2 years experience in marketing automation or email marketing, preferably in a B2B environment
• Any amount of experience writing and building customer facing emails
  
  

What would set you apart:

• Strong knowledge of email best practices (A/B testing, deliverability)
• Excellent communication and project management skills
• Impeccable attention to detail