What are the responsibilities and job description for the Director, Integrated Brand Marketing position at Equitable Holdings, Inc.?
About the Organization - Golden Gate National Parks Conservancy
Find out more about this role by reading the information below, then apply to be considered.
Since 1981, the Golden Gate National Parks Conservancy (Parks Conservancy) has served as the nonprofit partner of the National Park Service, collaborating with the Presidio Trust, partners, donors, and the community to support the Golden Gate National Recreation Area (GGNRA). The GGNRA stretches across three Bay Area counties north and south of the Golden Gate Bridge and includes iconic places such as Muir Woods National Monument, Fort Point National Historic Site, Alcatraz Island, Crissy Field, Mori Point, Lands End, and the Presidio of San Francisco.
The Parks Conservancy engages at the intersection of national park sites, local communities, social justice, and climate resilience. Collaborating with partners, our staff are dedicated to enhancing public awareness and providing volunteer and educational opportunities in the parks. We are park builders, caretakers, ambassadors and educators, all working to connect people to parks in support of our vision Parks for All Forever. Join us.
About the role - Director, Integrated Brand Marketing
Reporting to the Chief Communications Officer (CCO), the Director, Integrated Brand Marketing will lead the strategic development, execution, and optimization of digital advertising, paid media, and brand partnerships. This role presents an exciting opportunity to amplify the impact of the Golden Gate National Parks Conservancy through integrated marketing strategies and multi-channel campaigns, elevating its visibility and deepening its connection with diverse audiences, all while ensuring alignment with the organization’s broader strategic goals.
The Director, Integrated Brand Marketing develops and implements an integrated, efficient and effective audience-driven annual marketing plan to help advance organizational strategy. They create, manage, and implement key marketing initiatives and / or campaigns, designed to advance integrated marketing efforts, build awareness and engagement, influence conservation action, drive membership, and achieve revenue goals in collaboration with the Development and Retail branch leads.
Your responsibilities will include :
- Strategy & Planning
Develop and oversee a comprehensive brand and marketing strategy to increase awareness, engagement, and support for the Conservancy’s mission.
Focus on ensuring brand consistency across all branches and channels, aligning every touchpoint with the Conservancy’s mission and values.
Lead digital marketing initiatives, including social media advertising, search engine marketing, display ads, and retargeting, to reach diverse audiences.
Identify, cultivate, and manage strategic partnerships and collaborations with brands, organizations, and influencers to enhance the Conservancy’s reach and impact.
Develop and manage the marketing budget, ensuring optimal allocation of resources to drive both marketing initiatives and sales budgets.
Continuously evaluate marketing initiatives to measure impact and effectiveness, identifying areas for innovation and improvement.
Supervise staff, including a Marketing Manager and Photo Archivist, being accountable for achieving team and professional development goals and objectives.
Knowledge, Skills & Abilities
Compensation and Location
The Parks Conservancy provides its employees with a competitive salary that is benchmarked with other non-profit organizations in the Bay Area. Benefits include a competitive suite of medical, dental, and vision plans, up to 3 weeks’ paid vacation plus one week of personal days, plus holiday (11) and sick days (12).
This position is full-time, and you must already be based in or willing to relocate to the San Francisco Bay Area. This position requires at least 3 days per week onsite, either in office (Fort Mason) or visiting our employees on location at our incredible park sites (for example, Alcatraz, Muir Woods, and Crissy Field).
The compensation for this position is a non-negotiable annual salary of $115,000 (Grade 21).
The Application Process
The Parks Conservancy has engaged Equitable Hiring Group to support this hiring process. To apply, please complete the short form to the right.
Individuals who apply by Friday, January 10th , will be given priority; therefore, we encourage you to submit yours soon!
When you apply, we kindly ask you to remove your schools from your resume. There is no need to reformat your resume and leave your degree as is; simplify it to “B.A. Economics,” for example. Just remember to remove any undergraduate and graduate school name references where possible. This “bias-reduced” process is aimed at opening this opportunity to more candidates, reviewing applicants on performance assessments instead of resume proxies (e.g., where you went to school).
This evaluation process will follow practices shown to reduce bias in decision-making and may be different from other application processes you have experienced.
If you have any questions about the opportunity, please email abe@equitablehiringgroup.com.
The Golden Gate National Parks Conservancy is an Equal Opportunity Employer. Recruitment, placement, and promotions are conducted without regard to an individual's race, color, religion, sex, national origin, age, physical handicap, veteran status or sexual orientation, or any other classification protected by Federal, State, and local laws & ordinances. We will consider qualified candidates with criminal history in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All qualified applicants are encouraged to apply.
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Salary : $115,000
