Director, Employee Benefits Business Marketing

Director, Employee Benefits Business Marketing

At Equitable, our power is in our people. We're individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you'll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?

Equitable is seeking a dynamic and resourceful Marketing Director to join our Employee Benefits Commercial Line of Business Marketing team. The Director, Employee Benefits Business works closely with other members of the Employee Benefits business and the Marketing CoE (Center of Excellence) to provide marketing support for the Employee Benefits Line of Business (LOB). This position is a hybrid with a blend of in-person and remote work schedule out of our Charlotte, NC (preferred) or New York City office.

Key Job Responsibilities

• Manage the EB marketing team as a leader on the EB marketing team
• Lead marketing strategy development aligned to both the Employee Benefits and Marketing COE business goals to drive business results.
• Generate innovative approaches to engage brokers and business owners that break through compared to competitors.
• Collaborate with the EB LOB team to create marketing strategies that tie to the business goals of the different groups within the LOB from product launches, product enhancements, broker engagement.
• Create and implement EB marketing programs including marketing campaigns across different platforms (e.g. digital, social, search, email).
• Lead measurement process in collaboration with Data, Analytics & Insights group to accelerate results and processes.
• Collaborate with Marketing COE members to implement Employee Benefits marketing programs in connection with product/service launches and promotion of existing products and value add programs.
• Partner with Employee Benefits Line of Business senior leaders to engage with numerous teams including Employee Benefits Sales and Product Management.
• Deep understanding of Sales Force Marketing Cloud to develop optimal customer journeys that are optimized and improved over time.
• Articulation of value proposition to target customers and other key stakeholders (e.g., brokers, employers, and employees).
• In depth knowledge of marketing systems including Workfront, eDox, Seismic, Salesforce Marketing Cloud, Adtrax and Tableau.

The base salary range for this position is $130,000 - $160,000. Actual base salaries vary based on skills, experience, and geographical location. In addition to base pay, Equitable provides compensation to reward performance with base salary increases, spot bonuses, and short-term incentive compensation opportunities. Eligibility for these programs depends on level and functional area of responsibility.

For eligible employees, Equitable provides a full range of benefits. This includes medical, dental, vision, a 401(k) plan, and paid time off. For detailed descriptions of these benefits, please reference the link below.

Equitable Pay and Benefits: Equitable Total Rewards Program

Required Qualifications

• Bachelor’s degree in Marketing or Communications
• 10 years professional marketing experience
• Experience Marketing (B2B) Employee Benefits/Group Insurance products

Preferred Qualifications

• Strong leader to manage LOB team and marketing team.
• Exceptional collaborative problem solving with ability to gather, analyze and synthesize information.
• Excellent written and communication skills.
• Salesforce knowledge.
• Curiosity to learn new things and creativity to advance the work.
• Flexible and adaptable with a proven ability to work effectively in a variety of situations and respond to change in a positive manner.
• Ability to manage multiple concurrent projects in a fast-paced environment, making effective judgements as to prioritization and time allocation.
• Demonstrated high degree of professionalism, inclusive and collaborative work style.

Skills

Business Analytics: Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to predict trends and providing forecasts that drive business decisions and business planning.

Data Gathering and Reporting: Knowledge of tools, techniques and processes for gathering and reporting data; ability to practice them in a particular department or division of a company.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Knowledge of Organization: Knowledge of the organization's vision, structure, culture, philosophy, operating principles, values, and code of ethics; ability to understand the value of aligning capabilities with business goals to support optimal performance.

Managing Multiple Priorities: Knowledge of effective self-management practices; ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.

Project Administration: Knowledge of project administration best practices and ability to use organizational strategies, practices and tools for administering projects.

ABOUT EQUITABLE

At Equitable, we’re a team committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.

We turn challenges into opportunities by thinking, working, and leading differently – where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.

We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.

We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.

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Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.

NOTE: Equitable participates in the E-Verify program.

If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at (212) 314-2211 or email us at TalentAcquisition@equitable.com.

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