ABOUT ZEGNA
Following the path traced by the founder Ermenegildo over 110 years ago, ZEGNA is now internationally recognized as a leading global luxury menswear brand. Established as a fabric maker in the mountains of Piedmont, ZEGNA is part of the Ermenegildo Zegna Group, which counts more than 6,000 employees. Managed by Gildo Zegna as Chairman and CEO, Ermenegildo Zegna Group designs, creates, and distributes luxury ready-to-wear and accessories under both the ZEGNA and Thom Browne brands to over 500 stores. The Group also operates TOM FORD FASHION through a long-term license agreement with The Este Lauder Companies Inc. to over 100 stores. As of 30th September 2023, ZEGNA has 403 stores of which 242 are directly operated. The brand remains committed to leveraging its rich heritage to build a better present and future.
YOUR OPPORTUNITY
As the Marketing & Events Manager for ZEGNA North America you will be responsible for supporting strategic brand planning and executing the regional marketing strategy (US and Canada) across all channels (retail and wholesale).
This position is accountable for all local events, in-store experiences, and other marketing initiatives which drive brand awareness, increase client engagement with the ZEGNA brand, and drive strong ROIs.
The Marketing & Events Manager has strong analytical, communication, and presentation skills and is comfortable working cross-functionally. This position requires the candidate to be highly organized, detail-oriented and manage multiple projects at once.
This position reports directly to the Head of Marketing - Americas and is based in our NYC Corporate office.
KEY RESPONSIBILITIES :
- Allocate and manage the budget for respective marketing lines.
- Collaborate on planning regional marketing strategy, applying insights and suggesting innovative ideas.
- Work closely with HQ to design and validate local strategy and execution.
- Establish strong partnerships with cross-functional teams to align on plans and execution (Retail, CRM, Visual Merchandising, Finance, etc.).
EVENT AND ACTIVATION MANAGEMENT :
Ensure all events (brand, retail, client experiences) are delivered seamlessly and in an elevated manner with a hands-on mindset.Design activations to deliver strong ROMI.Propose enhancements to events, retail activations, and client experiences.RELATIONSHIP AND PARTNER MANAGEMENT :
Own and develop mall relationships to maximize brand awareness and visibility through mall marketing platforms.Establish and leverage relationships with potential brand partners (e.g., Amex, hospitality, art industry).STRATEGIC MARKET INSIGHTS :
Monitor competitive activities and identify consumer trends and insights.Design and deliver marketing activities to engage clients with the brand.RETAIL MARKETING & BRAND MOMENTS :
Own all regional retail marketing activations, including major local brand moments (e.g., trunk shows, local brand events, pop-ups / pop-ins).Support HQ during key brand moments, such as fashion shows.QUALIFICATIONS :
Bachelor's degree or equivalent experience required; MBA preferred.5 years of proven experience in luxury marketing, brand management, and event execution.Demonstrated success in creating and implementing integrated brand strategies that drive results.Outstanding verbal, written, and presentation skills, enabling effective influence across various stakeholders.Strong leadership skills with the ability to align diverse teams and departments toward a common goal.Extensive experience in budget creation, management, and optimization to ensure cost-effectiveness without compromising quality.Strong data analysis capabilities to inform decision-making and measure the success of initiatives.Expertise in managing multiple projects and priorities simultaneously in a fast-paced environment.WHO YOU ARE :
Passionate about delivering exceptional experiences and understanding the nuances of the luxury world.Deeply committed to building meaningful, long-lasting relationships with clients by exceeding expectations.A forward-thinker with a business mindset and an innate ability to balance creative vision with measurable outcomes.Detail-oriented with a flair for creativity and innovation, consistently pushing boundaries to elevate brand presence.Collaborative and empathetic, fostering strong connections while motivating teams to achieve shared goals.Possesses a deep understanding of consumer behaviour and trends, allowing for targeted and impactful strategies.Exceptional at crafting premium, immersive brand experiences that resonate with sophisticated audiences.Thrives in dynamic environments, addressing challenges with poise and ingenuity.COMPENSATION :
The pay range for this position is $115,000-$125,000 annually with bonus potential, dependent on candidates' relevant skills and experience.
Salary : $115,000 - $125,000
