What are the responsibilities and job description for the eCommerce Product Manager position at Ernesta Inc.?
About Ernesta:
Ernesta is an innovative home design brand on a mission to support consumers and designers with designer-quality, custom-sized rugs that will easily elevate any room. Ernesta offers to-the-inch sizing, a curated assortment, and dedicated support. We believe that the right-sized rug in the right material and construction, is the foundation for expert design. Recognized by Good Housekeeping as a 2025 Home Renovation Awards winner, Ernesta is setting a new standard in home design.
Driven by our collective mission, our team is hungry, hardworking, and highly ambitious. We’re problem solvers, innovators, design enthusiasts, and executors. We are relentlessly focused on creating and delivering beautiful and delightfully simple solutions and experiences for our customers. Together, we are excited and humbled by the opportunity to expand the market for custom rugs and allow more people to live in elevated design settings. Put simply, we believe more soft surfaces mean happier homes.
About the Role:
We are seeking an experienced and data-driven eCommerce Product Manager to join our team and play a critical role in optimizing our digital experience. In this highly collaborative role, you will help shape the roadmap for Ernesta’s website, focusing on conversion optimization, data and analytics, A/B testing, SEO growth, and site enhancements that elevate both consumer and trade experiences.
What You’ll Do:
The anticipated starting base pay for this role is between $130,000 and $165,000. This range represents the low and high end of the anticipated base salary range for this role. The actual base pay is dependent upon many factors, such as: experience, education, and skills. This role is also eligible for early-stage company equity (ask us about this and why this is important), health benefits, flexible paid time off, and more.
Ernesta is an innovative home design brand on a mission to support consumers and designers with designer-quality, custom-sized rugs that will easily elevate any room. Ernesta offers to-the-inch sizing, a curated assortment, and dedicated support. We believe that the right-sized rug in the right material and construction, is the foundation for expert design. Recognized by Good Housekeeping as a 2025 Home Renovation Awards winner, Ernesta is setting a new standard in home design.
Driven by our collective mission, our team is hungry, hardworking, and highly ambitious. We’re problem solvers, innovators, design enthusiasts, and executors. We are relentlessly focused on creating and delivering beautiful and delightfully simple solutions and experiences for our customers. Together, we are excited and humbled by the opportunity to expand the market for custom rugs and allow more people to live in elevated design settings. Put simply, we believe more soft surfaces mean happier homes.
About the Role:
We are seeking an experienced and data-driven eCommerce Product Manager to join our team and play a critical role in optimizing our digital experience. In this highly collaborative role, you will help shape the roadmap for Ernesta’s website, focusing on conversion optimization, data and analytics, A/B testing, SEO growth, and site enhancements that elevate both consumer and trade experiences.
What You’ll Do:
- Monitor site performance KPIs, analyze ecommerce data, and provide actionable recommendations to enhance user engagement and conversion.
- Identify opportunities to improve conversion across Ernesta’s consumer and trade experiences.
- Manage and execute an A/B testing roadmap, using data-driven insights to continuously improve user experience and conversion rates.
- Support the SEO workstream, partnering with external teams to drive increased traffic and organic search contribution over time.
- Own and execute site and page content updates, ensuring that copy, imagery, and product information are refreshed and aligned with brand and business goals.
- Support the launch of new SKUs and collections, ensuring a seamless and compelling presentation on the site.
- Work with design and engineering to bring initiatives to fruition, balancing quality and speed.
- Partner with a cross-functional team that includes Merch, Sales & Marketing.
- 5 years of experience in eCommerce Product Management at a consumer-focused company with a proven track record of driving conversion and business growth.
- Strong data analytics skills with the ability to generate custom reports and query data using tools like Sigma to drive insights and decision-making.
- Experience with product analytics platforms such as Amplitude to track user behavior, analyze funnels, and identify optimization opportunities.
- Experience working with Merchandising teams on product launches.
- Experience optimizing shopping experiences for conversion (e.g., checkout flows and landing pages).
- Proficiency with customer data platforms like Segment for managing data collection, integration, and activation across marketing and product tools.
- Robust experience with A/B testing strategies and familiar with the concept of MDE, Statistical power, Type I / Type II errors.
- Strong knowledge of A/B testing platforms and analytics tools (e.g., GA4 or Amplitude or Mixpanel, Tableau or Looker or Sigma, VWO or Optimizely)
- Knowledge of SEO best practices and the ability to work cross-functionally to drive organic growth.
- Experience working in Shopify or similar eCommerce platforms.
- Experience working with engineers in an agile scrum environment.
- Exceptional collaboration skills and the ability to work effectively across teams.
The anticipated starting base pay for this role is between $130,000 and $165,000. This range represents the low and high end of the anticipated base salary range for this role. The actual base pay is dependent upon many factors, such as: experience, education, and skills. This role is also eligible for early-stage company equity (ask us about this and why this is important), health benefits, flexible paid time off, and more.
Salary : $130,000 - $165,000
